Senior Graphic Design Manager

WX Brands; Novato (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

WX Brands, a leading wine brand company, seeks a Senior Graphic Design Manager to lead creative development across our global portfolio, combining hands‑on design with strategic leadership. You will mentor designers, manage complex workflows, collaborate with marketing, agencies and freelancers, and deliver on‑brand print and digital assets across packaging, retail, e‑commerce and social channels.

This role requires exceptional judgment, clear communication, and the ability to balance direction

Qualifications

• 7+ years of progressive design experience, including leadership of complex creative projects from concept through production.
• 2+ years managing, mentoring, or art directing designers, agencies, freelancers, or other creative contributors.
• Strong understanding of print production, brand systems, typography, layout, color, photography, digital design, and responsible AI-assisted creative practices.
• Highly organized, collaborative, detail-oriented, and able to balance creative leadership with hands-on execution.

Responsibilities

• Lead creative development for print and digital materials across packaging, displays, advertising, e-commerce, social media, and sales tools.
• Oversee printer, agency, and freelancer relationships, including project assignments, timelines, feedback, workflow, budgets, and final deliverables.
• Manage and art direct designers and creative contributors to ensure work meets brand standards, business goals, deadlines, and quality expectations.
• Partner with marketing, brand, and cross-functional teams to define creative direction and deliver effective, on-brand design solutions.
• Develop and maintain brand style guides, campaign concepts, display renderings, and presentation assets.
• Build clean print files through mechanical production and deliver digital-ready files for review and final delivery.
• Create digital content for websites, e-commerce, social media, retail platforms, and other channels to ensure design consistency and performance.
• Adhere to and improve workflows, file organization, naming conventions, project tracking, and asset management.
• Review proofs and final files for accuracy, consistency, brand compliance, and production readiness; attend occasional press checks.
• Stay current on design trends, consumer behavior, digital best practices, AI tools, and emerging technologies.

Skills

Brand leadership

Creative direction

Project management

Mentoring designers

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Graphic Design

Tools

Adobe Illustrator CC

Adobe Photoshop CC

Adobe InDesign CC

Acrobat Pro

Microsoft Word/PowerPoint/Excel/Teams

Job description

We are seeking a full-time Senior Graphic Design Manager to lead creative development across our global wine brands. This role combines hands-on design expertise with creative leadership, project management, and close partnership with marketing, agency, and freelance partners.

SENIOR GRAPHIC DESIGN MANAGER

The ideal candidate is a strategic, highly organized creative leader who can guide brand expression, mentor designers, manage complex workflows, and deliver polished print and digital assets in a fast-paced, collaborative environment.

This position requires excellent creative judgment, strong production knowledge, clear communication skills, and the ability to balance strategic direction with hands-on execution. Experience in wine, beverage, consumer goods, retail, or shopper marketing is strongly preferred.

Responsibilities

• Lead creative development for print and digital materials, including sell sheets, displays, advertising, tasting room assets, e-commerce, social media, presentations, and sales tools.
• Oversee printer, agency, and freelancer relationships, including project assignments, timelines, feedback, workflow, budgets as assigned, and final deliverables.
• Manage and art direct designers and creative contributors to ensure work meets brand standards, business goals, deadlines, and quality expectations.
• Partner with marketing, brand, and cross-functional teams to define creative direction and deliver effective, on-brand design solutions.
• Develop and maintain brand style guides, campaign concepts, display renderings, presentation templates, trade materials, and sales presentation assets.
• Build clean print files complete through mechanical production phase, plus accurate digital-ready files for review, routing, release, and final delivery.
• Create digital content for websites, e-commerce, social media, retail platforms, and other channels to ensure strong design, consistency, usability, and performance.
• Adhere to and improve creative workflows, file organization, naming conventions, project tracking, and asset management practices.
• Review proofs and final files for accuracy, consistency, brand compliance, and production readiness; attend occasional press checks and maintain vendor relationships.
• Stay current on design trends, consumer behavior, digital best practices, AI tools, and emerging creative technologies.

Education And Experience Required

• Bachelor’s degree in Graphic Design, Visual Communications, or equivalent experience
• 7+ years of progressive design experience, including leadership of complex creative projects from concept through production
• 2+ years managing, mentoring, or art directing designers, agencies, freelancers, or other creative contributors preferred
• Demonstrated ability to manage creative workflows, timelines, priorities, feedback, and multiple stakeholders in a fast-paced environment
• Strong understanding of print production, brand systems, typography, layout, color, photography, digital design, and responsible AI-assisted creative practices
• Highly organized, collaborative, detail-oriented, and able to balance creative leadership with hands-on execution

Expertise With The Following Tools Is Required

• Mac proficient
• Adobe Illustrator CC
• Adobe Photoshop CC
• Adobe InDesign CC
• Acrobat Pro
• Microsoft Word, PowerPoint, Excel, and Teams

Additional Tools And Skills That Are a Plus

• Wrike or similar project management tools
• Dropbox or cloud-based asset management systems
• Adobe Firefly, Photoshop generative tools, or other AI-assisted platforms
• Motion graphics, video editing, animation, or digital display designWordPress or similar content management systems
• Packaging, label, retail display, or shopper marketing design
• Illustration, sketching, hand lettering, copywriting, editing, or brand voice development