Associate Brand Manager - La Crema

Jackson Family Wines; Santa Rosa (CA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Health benefits

401k with employer match

Generous time off

Paid volunteer time

Learning & Development opportunities

Mental health support

Wine discounts

Job summary

Jackson Family Wines is seeking an Associate Brand Manager for the La Crema brand in Santa Rosa, CA. You will partner with the Brand Manager to create long-term and annual marketing plans, analyze brand data, and lead initiatives across events, digital, trade, and direct-to-consumer marketing.

Ideal candidates bring 4+ years in marketing, strong Excel/PowerPoint/Word skills, and a basic grasp of pricing strategies across markets and channels.

Qualifications

• 4+ years relevant work experience in a marketing related position.
• Proficiency in common programs such as Excel, PowerPoint, and Word.
• Basic understanding of various pricing strategies across multiple markets and channels.

Responsibilities

• Partner with Brand Manager on long-term and annual business and marketing plan.
• Research and provide brand and market data as needed to Brand Manager.
• Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing.
• Project and Process Management: develop project timelines and traffic execution with relevant departments, agencies and vendors.
• Prepare reports to update stakeholders on monthly business results.
• Support new product launches.
• Partner with Sales to develop trade tools to drive distribution and velocity.
• Manage components of the P&L: Marketing budget, sales forecast, COGS.

Skills

Marketing experience

Tools

Excel

PowerPoint

Word

Job description

SUMMARY

The Associate Brand Manager works with the Classics division within the Jackson Family Wines portfolio. The Associate Brand Manager partners with the Brand Manager to develop and execute the business and marketing strategies for La Crema.

ESSENTIAL DUTIES/RESPONSIBILITIES

• Partner with Brand Manager on long-term and annual business and marketing plan
• Research and provide brand and market data as needed to Brand Manager
• Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
• Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
• Prepare reports to update stakeholders on monthly business results
• Support new product launches
• Partner with Sales to develop effective trade tools to drive distribution and velocity
• Manage components of the P&L: Marketing budget, sales forecast, COGS

JOB REQUIREMENTS

• 4+ years relevant work experience in a marketing related position
• Proficiency in common programs such as Excel, PowerPoint, and Word
• Basic understanding of various pricing strategies across multiple markets and channels

WAGE TRANSPARENCY

The annual salary for this role ranges from $95,000 – $105,000. Compensation will be determined by candidate experience, skills, and location.

BENEFITS

• Health Benefits – Medical, Dental, Vision, Disability & Life insurance
• 401k with employer match
• Generous time off including vacation, holidays, and paid health time
• Paid volunteer time
• Learning & Development opportunities
• Modern Health virtual mental health & coaching visits
• Wine discounts!

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.