Associate Creative Director

SharkNinja; New York (NY); Hybrid; USD 115,400 - 221,300; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Job summary

SharkNinja seeks an experienced Associate Creative Director of Art to define Ninja's branding and assist in launching new products. The role involves collaborating with cross-functional teams to generate innovative strategies and ideas across various platforms including packaging and social media.

The ideal candidate will possess over 8 years of experience in creative agencies or product marketing, with a portfolio evidencing strong visual and conceptual work. The position includes a competitive salary range of $115,400—$221,300 along with extensive benefits.

Qualifications

• 8+ years of creative agency or in-house experience, preferably with a product marketing background.
• Proven ability to concept and execute across various media.
• Strong instincts for social and platform-native storytelling.

Responsibilities

• Develop the creative strategy for new product launches.
• Bring new products to market via creative storytelling.
• Mentor and elevate junior creatives.

Skills

Creative agency experience

Product marketing

Conceptual thinking

Visual design excellence

Strong communication skills

Job description

Overview

We are looking for an Associate Creative Director of Art to help define what Ninja looks like next. This is a role for a conceptual leader with a solid branding background and a passion for bringing new brands and products to life—someone who collaborates closely with their writing partner to generate breakthrough creative ideas that sell products across Packaging, In‑Store, OTT, Social, Experiential, DTC, and Amazon.

You are imaginative and prolific, not precious, about your ideas. You can take a brief and realize it through fresh, disruptive executions. You are super detail‑oriented, ultra‑collaborative, and can handle the grind of iterating until we find the breakthrough story. You think in systems, not just assets—building platforms and identities that scale across every touchpoint and perform.

You must have at least 8 years of creative agency or in‑house experience, with a thorough understanding of product marketing. Start‑up experience is a plus.

What You’ll Do

• Develop the creative strategy for new product launches across Ninja brands
• Define product identities from the ground up in partnership with product and insights teams
• Bring new products to market via creative storytelling including naming, logo executions, and visual identity/design language
• Collaborate with consumer insights, product development, engineering, and brand marketing to generate strategies, concepts, and campaigns that support business goals
• Lead scalable campaign platforms and ideas that travel across channels—packaging, Amazon, DTC, social, video, retail, and experiential
• Art‑direct photo and video shoots
• Present and sell creative work at the executive level
• Translate ideas to junior designers and oversee the visual manifestation of concepts
• Mentor and elevate junior creatives
• Develop and maintain cross‑functional relationships across the entire organization
• Use AI to accelerate concepting, exploration, and iteration

What We Expect

• Show design excellence across various media: TVC, social, product identity design
• Create high‑quality graphics, mock‑ups, and designs to support the creative strategy
• Establish and lead strategic design intent for various products
• Create sketches, mood boards, layouts, and presentations
• Bring multiple conceptual and design solutions to every assignment
• Understand aspects of print production
• Execute video concepting and storyboarding
• Work closely with brand teams to manage creative deliverables and tight deadlines
• Strong communication skills: written, verbal, and presentation
• Actively participate in or lead brainstorming sessions

What We’re Looking For

• 8+ years of creative agency or in‑house experience, preferably with product marketing background
• Portfolio demonstrating strong conceptual thinking and visual excellence across brand, campaign, and product work
• Proven ability to concept and execute across Packaging, DTC, Amazon, Retail, Social, and integrated campaigns
• Experience bringing product identities and stories from 0 to 1
• Strong instincts for social and platform‑native storytelling
• High standards for craft, clarity, and taste
• Experience using AI in the creative process
• Excellent at managing multiple projects in a fast‑paced, highly iterative environment

You’ll Thrive Here If You

• Think like a builder—systems‑first, not just executions
• Are prolific and push for stronger, more ownable ideas
• Can take action in the face of ambiguity with world‑class problem‑solving skills
• Move fast, iterate often, and believe constructive feedback drives better outcomes
• Are a team player with strong communication and interpersonal skills
• Lead by example and elevate those around you

Salary and Benefits

The annual salary range for this position is $115,400—$221,300 USD.

Benefits: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.

Equal Opportunity Statement

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail].