Associate Creative Director

EXL; New Jersey; On-site; USD 95,000 - 130,000; Full time

Job summary

EXL is seeking an Associate Creative Director in New Jersey to lead concept development across direct mail, digital, and integrated campaigns. You will translate marketing objectives into breakthrough creative ideas that drive engagement and results.

The role requires strong copywriting and design capabilities, a solid understanding of direct response marketing, and proven experience using AI tools to accelerate ideation and refine concepts while maintaining brand integrity.

Qualifications

• Strong conceptual thinker with copywriting and design experience.
• Deep understanding of direct response marketing.
• Experience using AI tools in creative concepting and development.

Responsibilities

• Lead concept development from insight through execution for multi-channel campaigns.
• Collaborate with strategists, account teams, and production partners to ensure quality.
• Apply human judgment and brand stewardship to all creative deliverables.

Skills

Copywriting

Graphic design

AI-assisted ideation

Tools

AI creative tools

Job description

$95k-130k plus bonus

For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits

The posted range is the hiring range for this role — a subset of the broader range available to employees over time — and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.

Position Overview

The Associate Creative Director partners with the Clients, Account Manager and Creative Director to develop and execute compelling, performance-driven creative solutions across direct mail, digital, and integrated marketing campaigns. This role is responsible for leading concept development from insight through execution, translating marketing objectives into breakthrough creative ideas that drive engagement and results.

The ideal candidate is a strong conceptual thinker with both copywriting and design experience, a deep understanding of direct response marketing, and demonstrated experience using AI tools throughout creative concepting and development. This individual will use AI to accelerate ideation, explore and refine concepts, develop messaging and visual directions, and improve creative outcomes while applying strong human judgment, brand stewardship, and quality control. They will work closely with strategists, account teams, project managers, analytics teams, and production partners to ensure creative excellence across all deliverables.