Associate Creative Director: AI-Driven Direct Mail

EXL; New Jersey; On-site; USD 95,000 - 130,000; Full time

Job summary

EXL is seeking an Associate Creative Director in New Jersey to lead concept development across direct mail, digital, and integrated campaigns. You will translate marketing objectives into breakthrough creative ideas that drive engagement and results.

The role requires strong copywriting and design capabilities, a solid understanding of direct response marketing, and proven experience using AI tools to accelerate ideation and refine concepts while maintaining brand integrity.

Qualifications

• Strong conceptual thinker with copywriting and design experience.
• Deep understanding of direct response marketing.
• Experience using AI tools in creative concepting and development.

Responsibilities

• Lead concept development from insight through execution for multi-channel campaigns.
• Collaborate with strategists, account teams, and production partners to ensure quality.
• Apply human judgment and brand stewardship to all creative deliverables.

Skills

Copywriting

Graphic design

AI-assisted ideation

Tools

AI creative tools

Job description

EXL is seeking an Associate Creative Director in New Jersey to lead concept development across direct mail, digital, and integrated campaigns. You will translate marketing objectives into breakthrough creative ideas that drive engagement and results.

The role requires strong copywriting and design capabilities, a solid understanding of direct response marketing, and proven experience using AI tools to accelerate ideation and refine concepts while maintaining brand integrity.