Associate Creative Director: AI-Driven Campaigns

EXL Talent Acquisition Team; New Jersey; On-site; USD 95,000 - 130,000; Full time

Job summary

EXL Service is seeking an Associate Creative Director in the United States to lead concept development from insight through execution across direct mail, digital, and integrated marketing campaigns. The role requires strong copywriting and design experience, plus a deep understanding of direct response marketing and proven use of AI tools in creative concepting.

The candidate will accelerate ideation with AI, refine messaging and visuals, and maintain brand stewardship, quality control, and

Qualifications

• The ideal candidate is a strong conceptual thinker with copywriting and design experience, a deep understanding of direct response marketing, and demonstrated experience using AI tools throughout creative concepting and development.
• They will use AI to accelerate ideation, explore concepts, and improve creative outcomes while upholding brand stewardship and quality control.

Responsibilities

• Lead concept development from insight through execution across direct mail, digital, and integrated campaigns.
• Collaborate with strategists, account teams, project managers, analytics teams, and production partners to ensure creative excellence.

Skills

Copywriting

Design

Direct response marketing

AI tools for creative concepting

Tools

AI tools for creative concepting

Job description

EXL Service is seeking an Associate Creative Director in the United States to lead concept development from insight through execution across direct mail, digital, and integrated marketing campaigns. The role requires strong copywriting and design experience, plus a deep understanding of direct response marketing and proven use of AI tools in creative concepting.

The candidate will accelerate ideation with AI, refine messaging and visuals, and maintain brand stewardship, quality control, and