Associate Creative Director: AI-Driven Campaign Concept Leader

EXL; United States; On-site; USD 85,000 - 125,000; Full time

Job summary

EXL seeks an Associate Creative Director to lead concept development across direct mail, digital, and multi-channel campaigns. You will translate marketing objectives into breakthrough ideas and oversee creative execution with a strong focus on direct response.

You will collaborate with strategists, account teams, analytics, and production partners to ensure creative excellence, using AI tools and Adobe Creative Suite to enhance ideation and delivery.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, Journalism, or related field.
• 5+ years of creative experience in an agency, direct marketing, financial services, fintech, banking, insurance, or related environment.
• Demonstrated experience developing integrated marketing campaigns with direct mail focus.
• Strong portfolio showing concept development and execution across channels.
• Hands-on experience using generative AI and AI-enabled tools across the creative lifecycle.

Responsibilities

• Lead development of innovative campaign concepts for direct mail, digital, email, and multi-channel programs.
• Translate client objectives, audience insights, and performance goals into creative executions.
• Participate in creative brief development and brainstorming sessions.
• Create campaign themes, messaging frameworks, and approaches aligned with brand and objectives.
• Use AI-enabled tools to generate, evaluate, iterate, and refine ideas while ensuring brand compliance.

Skills

Creative leadership

Direct mail expertise

Campaign thinking

Copywriting

AI-enabled tools

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Adobe Creative Suite

Generative AI tools

Job description

EXL seeks an Associate Creative Director to lead concept development across direct mail, digital, and multi-channel campaigns. You will translate marketing objectives into breakthrough ideas and oversee creative execution with a strong focus on direct response.

You will collaborate with strategists, account teams, analytics, and production partners to ensure creative excellence, using AI tools and Adobe Creative Suite to enhance ideation and delivery.