Associate Brand & Product Marketing Manager

Crayola; Easton (Northampton County); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Kid Inspired Culture

Free Admission to Crayola Experience for Employees

Community Volunteerism Opportunities

Annual Bonus Potential for all Full-Time Employees

Company Matched 401k & Employee Value Sharing Plan

Comprehensive Healthcare Benefits for Eligible Employees

Education Assistance Program

Wellness Programs

Employee Resource Groups

Generous Product Discounts Onsite & Online

Company Sponsored Employee Events

Job summary

Crayola is seeking an Associate Product Marketing Manager in Easton, PA. In this role, you will support the business management of assigned product segments, implement short- and long-term marketing plans, and collaborate with cross-functional teams to drive product innovation and business results. Candidates should have a bachelor's degree in business, preferably with a Marketing concentration, and at least 2 years of marketing experience, preferably in consumer product goods or related fields. The position offers competitive compensation and a range of benefits including healthcare, education assistance, and employee discounts.

Qualifications

• 2+ years marketing experience preferably in CPG, toy company or consumer marketing work.
• Strong demonstrated levels of accomplishments and business results.

Responsibilities

• Support business management of assigned product segment.
• Assist in planning and executing marketing objectives.
• Analyze market data to inform marketing plans.
• Lead cross-functional teams for project execution.

Skills

Marketing experience

Analytical skills

Organizational skills

Communication skills

Presentation skills

Innovative thinker

Project management

Education

Bachelor's degree in business with a Marketing concentration

MBA preferred

Tools

MS Office (Word, Excel, PowerPoint)

Lotus Notes

Job description

Associate Product Marketing Manager, Easton, PA

GENERAL SUMMARY

The Associate Product Manager is responsible for the support and business management of assigned platform product segment driven by collaboration and elaboration of the annual platform plan. Associate Product Manager provides support to implement short term and long term marketing plans, leading a cross-functional team that innovates product and marketing plans to grow sustainability and profitability.

The Associate Product Manager contributes to the analysis and development of detailed tactical plans of the assigned platform's overall global strategic plan; implements the marketing plans for the platform's assigned product segment(s)/franchise(s); assists in the planning, development and execution of the assigned product group's marketing objectives, tactics, programs and budgets; participates in and manages cross-functional teams to progress marketing projects to desired results and works with marketing peers and sales, operations and global teams to drive executional excellence.

PRINCIPAL DUTIES & RESPONSIBILITIES

• Contributes thought leadership, analysis and detailed tactical plans to assigned global platform product segments and marketing plans.
• Recommends and executes programs and/or initiatives (i.e., new products, product changes/revisions, forecasts, pricing, packaging, advertising, activation, promotion, retail programs) to drive both the short and long term profitability and category share of all assigned businesses.
• Collects and analyzes relevant market & category data to influence marketing plan and Supply/Operations Planning reports, i.e. competitive product information (positioning, pricing, promotional programs, etc.), market share data.
• Conducts secondary research, analyzes syndicated data to support platform initiatives & recommendations; supports and participates in research projects to provide key learnings and strategic implications.
• Provides tactical execution of the global new product process and commercialization including product, packaging, research & activation to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses.
• Provides budget management support.
• Coordinates and manages cross-functional team activities/collaboration.
• Provides support and information for key U.S. & International account programs, promotions.

JOB SPECIFICATIONS

• 2+ years marketing experience preferably in CPG, toy company or consumer marketing work
• Bachelor's degree required in business field, preferably with a Marketing concentration. MBA preferred
• Strong demonstrated levels of accomplishments and business results

• Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes
• Good organizational skills with ability to manage several projects
• General business management skills
• Strong communication and presentation skills, with ability to lead cross-functional team
• Strong business analytical skills, resourceful, results driven
• Innovative thinker
• Needs some supervision; self starter

PHYSICAL CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

BENEFITS

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability

Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.

Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.