Associate Brand Manager, RTD Spirits

Mark Anthony Group; Chicago (IL); On-site; USD 80,000 - 92,000; Full time

Benefits offered by this job

Bonus plan

Health and welfare benefits

401(k) matching

Paid time off

Training and development

Job summary

Mark Anthony Group in Chicago, IL seeks a dynamic marketer to drive brand growth. You will support development and execution of integrated brand strategies, deliver impactful campaigns, and optimize portfolio performance to strengthen brand equity.

The role emphasizes fast-moving brands in Alc/Bev/CPG, collaboration with cross-functional teams, and delivering measurable results. Compensation includes a competitive salary, bonus plan, health benefits, 401(k) matching, PTO, and development

Qualifications

• Bachelor's Degree in Marketing or related field.
• 3-5 years of marketing experience, Alc/Bev or CPG preferred.
• Experience working on a fast-moving, explosive-growth brand.

Responsibilities

• Drive brand growth by supporting development and execution of integrated brand strategies.
• Deliver impactful campaigns and innovation to optimize portfolio performance.
• Support Local Category & Brand Growth Plan and activation calendars.
• Coordinate budget, performance reporting, and agency roster management.

Skills

Creative thinking

Analytical skills

Project management

Education

Bachelor's Degree in Marketing or related

3-5 years marketing experience (Alc/Bev or CPG preferred)

Job description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

Drive brand growth by supporting the development and execution of integrated brand strategies, delivering impactful campaigns and innovation, and optimizing portfolio performance to strengthen brand equity and commercial results.

Accountabilities

• Support Local Category & Brand Growth Plan
• Build Commercial Activity Plan and activation calendar
• Facilitate the Innovation implementation and volume planning
• Support SKU assortment review and pricing strategy
• Coordinate the budget, performance reporting, agency roster management, and adaptation of local assets as applicable

Key Metrics & Financial Targets

• ROI on Brand Plans
• Brand Growth & Health
• Volume & Sales
• Innovation Metrics (i.e., Portfolio Management, Volume Projection, and SKU Optimization)

Own

• Deployment of Local Brand Growth Plan and Strategic Commercial Delivery

Influence

• Innovation, Brand Strategy, Planning & Asset Delivery

Veto

• US Cross-Functional Brand Commercialization Outputs (i.e., shopper-experimental, social, etc.)

Critical Stakeholders & Relationships

• Global & US Marketing, DCOE, Innovation
• Sales, Compliance, Finance
• Brand Campaigns, Playbooks, Calendars, and Brand-Related Financial Reporting and Insights

Qualifications, Education, & Experience

• Bachelor\'s Degree & 3-5 years of prior marketing experience, Alc/Bev or CPG preferred
• Experience working on a fast-moving, explosive-growth brand

Skills Needed To Be Successful

• Proven ability to think creatively, coupled with strong analytical and project management skills

Compensation

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $80,000 to $92,000 based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.