Senior Manager, Brand Communications

Mark Anthony Brands Inc.; Chicago (IL); On-site; USD 114,000 - 137,000; Full time

Benefits offered by this job

Bonus plan

Health benefits

401(k) matching

Paid time off

Training & development

Job summary

Mark Anthony Group is seeking a Senior Manager, Brand Communications to lead inbound and outbound communications across a portfolio of brands, including social, influencer strategy, community management, consumer care, and earned media. This role partners with brand marketing, social, media, legal, and agency teams to develop strategies that strengthen consumer engagement and brand relevance.

You will oversee two direct reports, manage agency relationships, track performance, and report on

Qualifications

• Bachelor's Degree and a minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG.
• Experience in a fast-moving, explosive-growth global brand.

Responsibilities

• Oversee inbound and outbound communications across assigned brands, including organic social, influencer, community management, consumer care, and earned media.
• Develop and execute social and communications strategies aligned to brand and business priorities.
• Provide end-to-end accountability for communications initiatives from strategy to performance reporting.
• Lead influencer strategy and activation with agencies and internal teams.
• Manage community management and consumer care standards with timely, on-brand responses.
• Guide earned media and thought-leadership efforts with PR and comms stakeholders.
• Manage agency/partner relationships, including briefs, feedback, and budget stewardship.
• Track performance across social, influencer, and earned media and optimize for engagement and growth.
• Support brand act planning and ensure integrated communications.
• Develop two direct reports and foster a high-performing team.

Skills

Leadership

Cross-functional collaboration

Strategic planning

Brand communications

Education

Bachelor's Degree

Job description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, MXD, Cayman Jack, and Long Drink.

The Senior Manager, Brand Communications is responsible for overseeing all inbound and outbound communications across a portfolio of brands. This includes organic social media, influencer strategy, community management, consumer care, and earned media, as well as providing on‑going thought leadership in the space.

This role develops and leads communication strategies that strengthen brand relevance, cultural connection, and consumer engagement, working closely with brand marketing, social, media, legal, and agency partners. The Senior Manager, Consumer Communications is highly collaborative, entrepreneurial, and executes with excellence while actively contributing to team culture and development.

Accountabilities

• Own and oversee all inbound and outbound communications across assigned brands, including organic social, influencer, community management, consumer care, and earned media.
• Develop and execute social and communications strategies that align to broader brand and business priorities.
• Drive start‑to‑finish accountability for communications initiatives—from strategy and briefing through execution, optimization, and performance reporting.
• Lead influencer strategy and activation, partnering with agencies and internal teams (without direct contract management).
• Oversee community management and consumer care standards, ensuring timely, on‑brand responses and clear reporting.
• Guide earned media and thought‑leadership efforts in partnership with PR and communications stakeholders.
• Manage agency and partner relationships, including briefing, feedback, performance oversight, and budget stewardship.
• Track performance across social, influencer, and earned media, using insights to optimize engagement and growth.
• Support brand act planning and execution, ensuring communications are fully integrated and activated with excellence.
• Manage and develop two direct reports, fostering a high‑performing, collaborative team.

Key Metrics & Financial Targets

• Volume & Sales
• Brand Health
• Earned media placements
• Earned impressions
• Influencer content engagement
• Organic social channel growth

Own:

Cross Channel Communications Planning & Execution across earned media, influencer, organic social channels

Influence:

Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE, Brand Marketing

Veto:

Social Media Content, Influencer Partnerships, Earned Media Opportunities

Critical Stakeholders & Relationships

• Brand Marketing
• Consumer Communication/Media
• Global Marketing
• Regional Marketing Team
• Community Management
• Media
• Loyalty/Rewards Programming

Qualifications, Education, & Experience

• Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG.
• Experience working in a fast‑moving, explosive‑growth global brand.

Skills Needed To Be Successful

• Strong leadership skills and ability to take full ownership of program workstreams from start to finish
• Collaborative team player who works effectively across various business stakeholders

Compensation

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job‑related knowledge, skills, and experience of the individual.

• Competitive annual salary $114,000 - $137,000 in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, We Exist To Unearth The Extraordinary

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.