Manager, Media

Mark Anthony Brands Inc.; Chicago (IL); On-site; USD 89,000 - 111,000; Full time

Benefits offered by this job

Competitive salary

Bonus plan

Health and welfare benefits

401(k) matching

Paid time off

Training and development opportunities

Job summary

Mark Anthony Brands Inc. is looking for a Manager, Media in Chicago, IL. This role involves creating and managing media communications initiatives to enhance brand engagement. Candidates should have at least 6 years of communications experience, preferably in alcoholic beverages or consumer packaged goods. The compensation ranges from $89,000 to $111,000 annually, along with bonuses and comprehensive benefits including health coverage and a 401(k) plan.

Qualifications

• 6 years of relevant Communications experience within Alc/Bev or CPG.
• Experience in a fast-moving, explosive-growth global brand.

Responsibilities

• Develop and implement comprehensive media initiatives.
• Conduct market research and audience analysis.
• Adhere to media budgets and KPIs.

Skills

Leadership skills

Team collaboration

Education

Bachelor's Degree

Job description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

The Manager, Media role is responsible for creating, developing, managing, and executing communications initiatives and projects across paid media, influencer amplification, retail media and paid social media. This role requires a deep understanding of cross functional communication to effectively engage our target audience, enhance brand reputation, and drive consumer awareness and engagement. The Manager, Media is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.

Accountabilities

• Partner with media agency to develop and implement comprehensive media initiatives designed in partnership with Marketing brand teams
• Conduct market research and audience analysis to identify target demographics and media consumption habits.
• Adhere to media budgets, channels, and KPIs to measure the effectiveness of campaigns.
• Collaborate with cross-functional teams to align media strategies with overall marketing initiatives.
• Collaborate with internal stakeholders to align media metrics with overall business goals and objectives.

Key Metrics & Financial Targets

• Volume & Sales
• Brand Health
• Media ROI, Effectiveness

Own

• Media projects & execution across paid media, influencer amplification, retail media, paid social channels

Influence

• Brand planning, Shopper Marketing, Media Planning, Regional Marketing, DCOE/Measurement

Critical Stakeholders & Relationships

• Brand Marketing
• Consumer Communication/Media
• Global Marketing
• Shopper Marketing

Qualifications, Education, & Experience

• Bachelor's Degree, 6 years of relevant Communications experience, preferably within Alc/Bev or CPG.
• Experience working in a fast-moving, explosive-growth global brand.

Skills Needed To Be Successful

• Strong leadership skills and ability to take full ownership of program workstreams from start to finish
• Collaborative team player who works effectively across various business stakeholders

Compensation

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary $89,000 - $111,000 in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, We Exist To Unearth The Extraordinary

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.