ASSOCIATE BRAND MANAGER INTERN

Kent Consumer Brands Americas, LLC in; Muscatine (IA); On-site; USD 20,000 - 33,000; Full time

Benefits offered by this job

Paid Housing

Paid Internship

Hands-On Learning

Community Events

Build Skills

Job summary

Kent Consumer Brands Americas, LLC is seeking an Associate Brand Manager Intern (Finance) for Summer 2027 in Muscatine, IA. This MBA-level internship blends strategy, analytics, and creativity to grow pet care brands, with hands-on experience across the shopper path to purchase.

You will map journeys, analyze data from store visits and market data, and partner with marketing, sales, and research teams to turn insights into recommendations that drive growth.

Qualifications

• MBA in Marketing, Business, Communications, or related field.
• Strong interest in consumer-packaged goods (CPG) and brand management.
• Excellent communication and organizational skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Self-starter with a positive attitude and willingness to learn.

Responsibilities

• Journey mapping and analysis across the litter category.
• Data collection and analysis from store visits and market data.
• Identify consumer insights and generate ideas to address needs (product, claims, messaging).
• Collaborate with marketing, sales, and market research teams to support integrated recommendations.
• Synthesize findings into a compelling story and strategic recommendations.
• Monitor market landscape and competitor positioning.
• Deliver recommendations across innovation, packaging, claims, messaging, digital content and retailer execution.

Skills

CPG interest

Brand management

Communication skills

Organizational skills

Self-starter

Pet passion

Education

MBA in Marketing/related field

Tools

Excel

PowerPoint

Word

Job description

ASSOCIATE BRAND MANAGER INTERN (Finance)

Do you have a passion for pets and a desire to apply strategy, analytics, and creativity to real-world brands? KENT WORLDWIDE is seeking an Associate Brand Manager (ABM) Intern to join our Consumer Brands team for Summer 2027! This MBA-level internship offers hands‑on experience connecting the full consumer journey with the shopper path to purchase, both in-store and online. You'll use data‑driven insights to uncover opportunities, improve the customer experience, and help drive growth across our pet care brands.

If you're a strategic, analytical thinker eager to turn insights into impact.

• Paid Housing | Paid Internship | Hands-On Learning | Community Events | Build Skills. Make Connections. Launch Your Career.


• This opportunity is designed and intended to be performed in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES

• Journey Mapping & Analysis: Develop and refine a detailed shopper journey map across the litter category


• Data Collection & Analysis: Conduct store visits and leverage market data to identify growth opportunities and make recommendations to address them.


• Consumer Insights identification and Idea Generation: leverage consumer research, social listening tools, etc, to identify patterns, insights, needs, and lead creation of ideas (Product, claims, messaging, etc) to address them.


• Cross-Functional Collaboration: Partner with marketing, sales and corporate market research teams to ensure an integrated recommendation


• Strategic Recommendations: Synthesize complex findings into a compelling story


• Market Monitoring: Understand the competition and how it relates to the shopper journey and our unique brand position in the category


• Deliver recommendations across innovation, packaging, claims, messaging, digital content and retailer execution

EDUCATION, EXPERIENCE & QUALIFICATIONS

• Currently pursuing an MBA in Marketing, Business, Communications, or a related field.


• Strong interest in consumer-packaged goods (CPG) and brand management.


• Excellent communication and organizational skills.


• Proficient in Microsoft Office (Excel, PowerPoint, Word).


• Self-starter with a positive attitude and willingness to learn.


• Passion for pets is a plus!

TRAVEL

• -/ 10% Travel; Attendance at evening or weekend work events, may be required