ASSOCIATE BRAND MANAGER INTERN

Kent Consumer Brands Americas, LLC; Muscatine (IA); On-site; USD 25,000 - 39,000; Full time

Benefits offered by this job

Paid housing

Paid internship

Hands-on learning

Community events

Build skills

Job summary

Kent Worldwide is seeking an Associate Brand Manager Intern for Summer 2027 in Muscatine, IA. This MBA-level internship offers hands-on experience linking the consumer journey with the shopper path to purchase, both in-store and online.

You will analyze market data, gather insights, and collaborate with marketing, sales and market research teams to drive growth for pet care brands.

Qualifications

• MBA candidate in Marketing, Business, Communications or related field.

Responsibilities

• Journey Mapping & Analysis: Develop and refine a detailed shopper journey map across the litter category.

Skills

Journey mapping

Data analysis

Consumer insights

Cross-functional collaboration

Strategic storytelling

Education

MBA candidate

Tools

Microsoft Office

Job description

Do you have a passion for pets and a desire to apply strategy, analytics, and creativity to real‑world brands? KENT WORLDWIDE™ is seeking an Associate Brand Manager (ABM) Intern to join our Consumer Brands team for Summer 2027! This MBA‑level internship offers hands‑on experience connecting the full consumer journey with the shopper path to purchase, both in‑store and online. You’ll use data‑driven insights to uncover opportunities, improve the customer experience, and help drive growth across our pet care brands.

• Paid Housing | Paid Internship | Hands-On Learning | Community Events | Build Skills. Make Connections. Launch Your Career.
  
• This opportunity is designed and intended to be performed in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES:

• Journey Mapping & Analysis:Develop and refine a detailed shopper journey map across the litter category
• Data Collection & Analysis:Conduct store visits and leverage market data to identify growth opportunities and make recommendations to address them.
• Consumer Insights identification and Idea Generation:leverage consumer research, social listening tools, etc, to identify patterns, insights, needs, and lead creation of ideas (Product, claims, messaging, etc) to address them.
• Cross-Functional Collaboration:Partner with marketing, sales and corporate market research teams to ensure an integrated recommendation
• Strategic Recommendations:Synthesize complex findings into a compelling story
• Market Monitoring: Understand the competition and how it relates to the shopper journey and our unique brand position in the category
• Deliver recommendations across innovation, packaging, claims, messaging, digital content and retailer execution

EDUCATION, EXPERIENCE & QUALIFICATIONS:

• Currently pursuing an MBA in Marketing, Business, Communications, or a related field.
• Strong interest in consumer-packaged goods (CPG) and brand management.
• Excellent communication and organizational skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Self-starter with a positive attitude and willingness to learn.
• Passion for pets is a plus!

TRAVEL:

• +/- 10% Travel; Attendance at evening or weekend work events, may be required

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.