ASSOCIATE BRAND MANAGER INTERN

KENT WORLDWIDE; Muscatine (IA); On-site; USD 25,000 - 30,000; Full time

Benefits offered by this job

Paid Housing

Paid Internship

Hands-On Learning

Community Events

Build Skills. Make Connections. Launch

Job summary

KENT WORLDWIDE is offering an Associate Brand Manager Intern position for Summer 2027 in Muscatine, IA. This MBA-level internship connects strategy, analytics, and creativity to real-world pet brand growth, with hands-on learning across the consumer journey and shopper path to purchase, in-store and online.

You'll map shopper journeys, analyze data, uncover insights, and collaborate with marketing, sales, and market research teams to develop innovative messaging, packaging, and retailer

Qualifications

• MBA in Marketing, Business, or related field (in progress).
• Strong interest in CPG and brand management.
• Excellent communication and organizational skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Self-starter with a positive attitude and willingness to learn.
• Passion for pets is a plus.

Responsibilities

• Develop and refine a detailed shopper journey map across the litter category.
• Conduct store visits and analyze market data to identify growth opportunities.
• Identify consumer insights and generate ideas for product, claims, messaging.
• Collaborate with marketing, sales, and market research for integrated recommendations.
• Synthesize findings into a compelling strategic story.
• Monitor market and competition relative to shopper journey and brand position.
• Deliver recommendations on innovation, packaging, claims, messaging, digital content, and retailer execution.

Skills

Strategic thinking

Analytical mindset

Communication skills

Self-motivated

Pet passion

Education

MBA in Marketing/Business/Communications

Tools

Microsoft Office

Job description

Do you have a passion for pets and a desire to apply strategy, analytics, and creativity to real‑world brands? KENT WORLDWIDE™ is seeking an Associate Brand Manager (ABM) Intern to join our Consumer Brands team for Summer 2027! This MBA‑level internship offers hands‑on experience connecting the full consumer journey with the shopper path to purchase, both in‑store and online. You’ll use data‑driven insights to uncover opportunities, improve the customer experience, and help drive growth across our pet care brands. If you’re a strategic, analytical thinker eager to turn insights into impact, we encourage you to apply and help shape the future of pet care at KENT WORLDWIDE™!

• Paid Housing | Paid Internship | Hands‑On Learning | Community Events | Build Skills. Make Connections. Launch Your Career.
• This opportunity is designed and intended to be performed in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES:

• Journey Mapping & Analysis: Develop and refine a detailed shopper journey map across the litter category
• Data Collection & Analysis: Conduct store visits and leverage market data to identify growth opportunities and make recommendations to address them.
• Consumer Insights identification and Idea Generation: leverage consumer research, social listening tools, etc, to identify patterns, insights, needs, and lead creation of ideas (Product, claims, messaging, etc) to address them.
• Cross-Functional Collaboration: Partner with marketing, sales and corporate market research teams to ensure an integrated recommendation
• Strategic Recommendations: Synthesize complex findings into a compelling story
• Market Monitoring: Understand the competition and how it relates to the shopper journey and our unique brand position in the category
• Deliver recommendations across innovation, packaging, claims, messaging, digital content and retailer execution

EDUCATION, EXPERIENCE & QUALIFICATIONS:

• Currently pursuing an MBA in Marketing, Business, Communications, or a related field.
• Strong interest in consumer‑packaged goods (CPG) and brand management.
• Excellent communication and organizational skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Self‑starter with a positive attitude and willingness to learn.
• Passion for pets is a plus!

TRAVEL:

• +/- 10% Travel; Attendance at evening or weekend work events, may be required