Associate Brand Manager - Hand Sanitizing & Skincare

phxproduction; Minneapolis (MN); On-site; USD 70,000 - 100,000; Full time

Job summary

The Honest Company is seeking an Associate Brand Manager to support the Hand Sanitizing & Skincare portfolio. You will collaborate with Sales, Consumer Insights, Innovation, R&D, Supply Chain, Finance, Creative and eCommerce to drive category growth, product innovation and integrated marketing campaigns.

You will help manage day-to-day performance while assisting with long-term growth strategies, including retailer execution, demand planning, portfolio optimization, and business analytics to

Qualifications

• Strong analytical mindset with ability to translate data into actionable plans.
• Experience partnering with Sales, Product, and Creative teams.
• Comfort with fast-paced consumer brand environment.

Responsibilities

• Develop and execute category growth strategies for Hand Sanitizing & Skincare.
• Lead cross-functional projects from concept through commercialization.
• Support annual business planning and demand forecasting.
• Collaborate with Sales, Shopper Marketing, and Finance to optimize distribution and performance.
• Contribute to consumer insights, packaging and messaging improvements.

Skills

Brand management

Cross-functional collaboration

Marketing analytics

Retail execution

Job description

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com .

Our Mission

We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role

The Honest Company is seeking an Associate Brand Manager to join our Adult Operating Unit and support one of our fastest-growing and strategic businesses- Hand Sanitizing & Skincare . You will develop your brand management skills by partnering with cross-functional teams across Sales, Consumer Insights, Innovation, R&D, Supply Chain, Finance, Creative, and eCommerce to bring category growth strategies, product innovation, and integrated marketing campaigns to life.

As a key member of the Hand Sanitizing & Skincare team, you will help manage day-to-day business performance while supporting the development and execution of long-term growth strategies. This role offers broad exposure across the business-from innovation and commercialization to retailer execution, demand planning, portfolio management, and business analytics-providing an exceptional opportunity to grow your marketing and general management capabilities.

What You'll Do

• Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth.
• Support development and execution of the Hand Sanitizing & Skincare annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs.
• Lead key workstreams for innovation and new product launches, partnering cross-functionally from concept through commercialization to ensure flawless execution.
• Partner with Sales, Category Management, and Shopper Marketing to support compelling retailer sell-in stories, customer presentations, and best-in-class retail execution.
• Monitor business performance across retail and eCommerce channels, identify drivers of velocity, and recommend action plans to improve distribution, productivity, and household penetration.
• Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
• Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
• Coordinate cross-functional project timelines across Innovation, Packaging, Regulatory, Creative, Digital, and Supply Chain to ensure on-time delivery of key initiatives.
• Support development of packaging updates, product positioning, claims, and consumer communications that strengthen Honest's differentiated positioning.
• Contribute to development of consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.
• Manage day-to-day business operations with exceptional organization, attention to detail, and follow-through while proactively identifying opportunities to improve processes and execution.

You'll Love This Job If You're

Analytical and curious. You enjoy digging into data to understand what's driving business performance and translating insights into recommendations. Highly organized. You thrive managing multiple priorities and keeping cross-functional projects moving forward. A collaborative partn