Vice President, Consumer Insights & Analytics

Honest Co.; Los Angeles (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

The Honest Company in Los Angeles, CA seeks a Vice President, Consumer Insights & Analytics to lead strategic consumer understanding, marketplace performance, and research across the enterprise. This role shapes decisions by turning data into a predictive, business-focused perspective that informs where Honest should invest and how it competes.

You will partner with executive leaders to forecast demand, oversee brand research and equity analytics, and drive a culture of transparency and

Responsibilities

• Shape Growth: strategy, investment, innovation, portfolio, and M&A
• Steward Enterprise Intelligence: consumer, marketplace, syndicated data, foresight, and performance
• Advisor to Investor Relations: counsel CEO, CFO, and IR team factors that drive investor messaging (marketplace performance, economic factors, competitive dynamics, etc.)
• Oversee Brand Marketing and Equity Research: partner with SVP of Marketing and head of Operating Units to conduct research and understand the performance of marketing and brand executions
• Ensure Product Portfolio is Built to Perform: collaborate with the product technical team to establish testing and competitive performance practices that support ongoing leadership of The Honest Standard
• Build Organizational Capability: team leadership, decision quality, consumer-centricity, and executive influence

Job description

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company’s mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com.

Our Mission

We’re on a mission to empower people to live happy, healthy lives.We’re a wellness brand with values rooted in consciencebe, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard.We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role

Vice President, Consumer Insights & Analytics
Reports to : SVP Enterprise Strategy, Insights & Technology

The VP of Consumer Insights & Analytics is a key contributor to enterprise decision-making through deep understanding of consumers, shoppers, markets, and business performance. This role is being created to further the enterprise’s evolution toward a consumer-first mindset.

The role brings an external, objective perspective that shapes where the company chooses to play, how it wins, and where it invests. You are not just a reporter of data; you are a predictive strategist who helps the SVP Enterprise Strategy & CEO see around corners. The mandate extends beyond leading research to influencing how Honest operates by integrating consumer understanding, marketplace dynamics, and commercial performance across the enterprise.

Accountabilities

• Shape Growth: strategy, investment, innovation, portfolio, and M&A
• Steward Enterprise Intelligence: consumer, marketplace, syndicated data, foresight, and performance
• Advisor to Investor Relations: counsel CEO, CFO, and IR team factors that drive investor messaging (marketplace performance, economic factors, competitive dynamics, etc.)
• Oversee Brand Marketing and Equity Research: partner with SVP of Marketing and head of Operating Units to conduct research and understand the performance of marketing and brand executions
• Ensure Product Portfolio is Built to Perform: collaborate with the product technical team to establish testing and competitive performance practices that support ongoing leadership of The Honest Standard
• Build Organizational Capability: team leadership, decision quality, consumer‑centricity, and executive influence

Core Responsibilities

• Shape Enterprise Growth Strategy: Guide the organization on where future growth will come from by influencing portfolio strategy, brand investment, innovation priorities, category expansion, long-range planning, and core technology roadmaps.
• Serve as the Voice of the Consumer & Marketplace: Represent external reality in executive decision-making by bringing a deep understanding of consumer behavior, shopper needs, competitive dynamics, and cultural change, while challenging internal assumptions.
• Anticipate Future Demand: Lead the organization’s evolution from reactive tracking to predictive forecasting. Use advanced analytics, AI