Category Manager

The Honest Company; Minneapolis (MN); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health coverage

401k with company match

Wellness incentives

Education reimbursement

Discount on all products

Flexible vacation policy

Generous maternity and paternity leave

Pet insurance

Job summary

An established industry player is seeking a dynamic Category Manager to drive growth across its product portfolio. In this pivotal role, you will analyze market data, develop insights-driven category plans, and collaborate with cross-functional teams to enhance product positioning. This innovative company values transparency and sustainability, providing a supportive environment where your contributions will directly impact the success of its mission. If you're passionate about empowering consumers and thrive in a fast-paced environment, this opportunity is perfect for you!

Qualifications

• 5+ years of experience in category management or trade marketing in CPG.
• Proficiency in data analytics and syndicated data sources.

Responsibilities

• Analyze market data and shopper insights to identify category growth.
• Collaborate with Sales and Marketing for product launches.

Skills

Category Management

Data Analytics

Communication Skills

Presentation Skills

Project Management

Education

Bachelor's Degree

Tools

Nielsen

IRI

Job description

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com.

Our Mission

We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role

The Category Manager at The Honest Company will play a critical role in executing category management strategies to drive growth across Honest’s product portfolio. This position is responsible for developing insights-driven category plans, supporting key retail partnerships, and enhancing product positioning to meet customer and shopper needs. Reporting to the Director, Category Management, the Category Manager will work closely with Sales, Marketing, and Analytics teams to optimize category performance.

Key Responsibilities:

1. Category Analysis and Insight Development
   • Analyze market data, shopper insights, and competitive landscape to identify opportunities for category growth and differentiation.
   • Track and report on category performance, providing insights to inform decision-making for assortment, pricing, and promotion strategies.
   • Leverage syndicated data (e.g., Nielsen, IRI) to develop fact-based category stories that align with retailer objectives.
   • Support the Director in building and executing category plans for key retail accounts, focusing on assortment optimization, shelf placement, and merchandising.
   • Collaborate with Sales to develop customized category presentations and recommendations for retail partners.
   • Conduct regular category reviews with retail partners to share insights, review performance, and explore growth opportunities.
2. Cross-Functional Collaboration
   • Work closely with Marketing and Product Development teams to support new product launches and promotional campaigns.
   • Partner with the analytics team to assess the effectiveness of category initiatives and make data-driven recommendations.
   • Participate in cross-functional meetings to ensure category management strategies are integrated into broader company initiatives.
3. Project Management and Execution
   • Manage timelines and deliverables for category-related projects, ensuring alignment with retailer and business priorities.
   • Develop and maintain category management tools and resources to streamline processes and support the sales team.
   • Monitor industry trends and consumer behavior shifts to proactively identify growth opportunities within the category.

Qualifications:

• 5+ years of category management, sales, or trade marketing experience in the CPG industry.
• Proficiency in syndicated data sources (e.g., Nielsen, IRI) and data analytics for category management.
• Strong communication and presentation skills, with the ability to translate data into actionable insights.
• Excellent organizational skills, with a detail-oriented approach to managing multiple projects.

Compensation

The pay range for this role is $80,000-$100,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.

We offer a competitive benefits package including comprehensive health and wellness coverage, 401k with company match, wellness incentives including a monthly fitness reimbursement and onsite fitness classes, options for education reimbursement, and a discount on all products. We value work-life balance and offer a generous and flexible vacation policy. Thinking about adding little ones to your family? Honest offers generous maternity and paternity leave. We love the furry kids too and offer pet insurance so your companions are well taken care of.