Associate Brand Manager

Winland Foods, Inc.; Oak Brook (IL); Hybrid; USD 73,000 - 109,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) with match

STD/LTD/AD&D/Life

HSA

FSA

EAP

Identity protection

Legal services

Critical illness

Job summary

Winland Foods, Inc. is seeking an Associate Brand Manager to support the development and execution of growth strategies across a portfolio of branded products.

Based in Oak Brook, IL, this role partners with Sales, Insights & Analytics, R&D, Operations, Finance, Customer Marketing, and agencies to deliver brand health and financial objectives. The position requires a Bachelor’s degree in marketing or related field and at least 2 years in the CPG sector.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Minimum of 2 years in CPG or consumer-packaged goods industry.
• Experience leading with external agencies such as creative, media, digital, packaging, or shopper marketing.
• Strong analytical skills with ability to conduct data pulls and interpret data (i.e. Circana, NielsenIQ, Numerator).
• Understanding of pricing, promotion, assortment, and category management principles within CPG.

Responsibilities

• Supports development of annual operating plans and multi-year strategic growth plans for assigned brands and product categories.
• Supports forecasting, annual planning, and performance tracking against business objectives.
• Analyzes category, brand, consumer, customer, and competitive performance using Circana, syndicated data, panel data, internal sales data, and other business intelligence tools.
• Identifies key drivers of sales performance, including distribution, pricing, promotion, velocity, and consumer behavior.
• Leads cross-functional project management of innovation, renovation, productivity, and cost-savings initiatives from concept through commercialization.
• Tracks post-launch performance and recommend actions to optimize business results.
• Supports the development and execution of integrated marketing programs across consumer, shopper, retail, digital, and eCommerce channels.
• Partners with internal and external agencies to develop creative assets, promotional programs, and marketing campaigns.

Skills

Brand management

Analytical skills

Cross-functional collaboration

Project leadership

Communication

Education

Bachelor's degree in Marketing

Tools

Circana

NielsenIQ

Numerator

Job description

At Winland Foods, our success starts with people who live our values of Excellence, Quality, Integrity, Respect, and Collaboration every day.The Associate Brand Manager is a key member of the Brand Management team responsible for supporting the development and execution of growth strategies across a portfolio of branded products. This role combines strategic planning, business analytics, innovation management, and marketing execution to drive brand health, category growth, and commercial success. The Associate Brand Manager will partner closely with Sales, Insights & Analytics, R&D, Operations, Finance, Customer Marketing, and external agency partners to identify growth opportunities, execute business initiatives, and deliver financial objectives. Success in this role requires strong analytical capabilities, project leadership skills, consumer-centric thinking, and the ability to influence cross-functional teams in a dynamic environment.Employee Type:Full timeLocation:IL Oak BrookJob Type:MarketingJob Posting Title:Associate Brand ManagerJob Description:Schedule: Hybrid office schedule; T-W-TH in officeWork Location: 2015 Spring Road Suite 400, Oak Brook, IL 60523Benefits: Medical, Dental, Vision, 401(k) with match, STD/LTD/AD&D/Life, HSA, FSA, EAP, Hospital indemnity, Accident Insurance, Identity and Fraud Protection Plan, Legal, and Critical Illness.Salary, based on experience and other qualifications: $73k - $109k annually with additional bonus potentialSupports the development of annual operating plans and multi-year strategic growth plans for assigned brands and product categories.Supports forecasting, annual planning, and performance tracking against business objectives.Analyzes category, brand, consumer, customer, and competitive performance using Circana, syndicated data, panel data, internal sales data, and other business intelligence tools.Identifies key drivers of sales performance, including distribution, pricing, promotion, velocity, and consumer behavior.Leads cross-functional project management of innovation, renovation, productivity, and cost-savings initiatives from concept through commercialization.Tracks post-launch performance and recommend actions to optimize business results.Supports the development and execution of integrated marketing programs across consumer, shopper, retail, digital, and eCommerce channels.Partners with internal and external agencies to develop creative assets, promotional programs, and marketing campaigns.Supports customer meetings, business reviews, and strategic presentations.The duties and responsibilities described are not a comprehensive list of all tasks. Additional tasks and duties may be assigned from time to time as necessitated by business needs.Qualifications & Experience:Bachelor’s degree in marketing, Business, or related degree requiredMinimum of 2 years of business related experience within the Consumer Packaged Goods (CPG) industry requiredExperience leading and working with external agencies such as creative, media, digital, packaging, or shopper marketing agenciesExperience supporting product innovation or commercialization projectsStrong analytical skills with ability to conduct data pulls and interpret data (i.e. Circana, NieslenIQ, Numerator)Understanding of pricing, promotion, assortment, and category management principles within CPGDemonstrated success in leading cross functional teams and collaborating with othersSelf-starter with the ability to work independentlyAbility to thrive in an entrepreneurial fast-paced work environment with a high level of ambiguity and changeAbility to prioritize work and effectively manage multiple priorities with a sense of urgencyStrong communication skills at all levels of the organization and with customersTravel Requirements:Occasional travel to business meetings and/or company locations may be requiredPhysical Demands and Work Environment:Repetitive use of hands/fingers and ability to operate standard office equipmentSedentary position with occasional light to moderate lifting when working in an office environmentAbility to sit for extended periods of time while working at desk, with occasional standing or walkingRequires close visual acuity to work on a computer and/or viewing dataWork performed in an office environment where temperatures variations and noise levels are minimalEEO Statement:Winland Foods seeks to recruit, develop, and retain the most talented people from a diverse candidate pool, and as a global company we believe our success is enhanced by fostering equity and inclusion in the workplace. Therefore, Winland Foods is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, genetic information, military or veteran status, and any other characteristic protected by applicable law.