Associate Brand Manager – Growth & Experiential Marketing

Diageo; New York (NY); On-site; USD 93,000 - 155,000; Full time

Job summary

Diageo's Crown Royal brand is hiring an Associate Brand Manager in New York to drive growth and culture-driven momentum. You will lead large-scale initiatives, influence cross-functional teams, and oversee budget and performance for the trademark.

The role requires 3–5 years of marketing experience, a bachelor’s degree or equivalent, strong analytics, and the ability to translate consumer insights into winning campaigns. On-site at 3 World Trade Center, NYC.

Qualifications

• Undergraduate degree or equivalent experience required.
• 3–5 years marketing experience with proven track record of creating / implementing successful brand strategies.
• Consumer goods experience preferred; three-tiered industries or alcohol beverage experience a plus.
• US experience preferred.
• Highly skilled relationship builder and influencer.
• Strong quantitative thinker – comfort and expertise in analytics and business performance.
• Ability to demonstrate consumer insight, creativity and flair.
• Ability to enroll and motivate a large, complex commercial organization.
• Ability to manage multiple projects effectively, prioritize and drive to action.

Responsibilities

• Lead experiential programming across the year, collaborating with agency teams and commercial teams, including NFL and Country Music experiences.
• Build and lead on-premise strategy and ambassador program to drive visibility and growth in this channel.
• Lead team renovation execution and support brand team, director, and innovation in new product launch planning and execution.
• Manage Crown Royal full trademark budget to stay on target and drive efficiencies.
• Build day-to-day relationships with agencies and cross-functional partners, driving for greatness in creative, communications and commercial planning.
• Drive internal PR for Crown Royal, celebrating brand successes and delivering key information.
• Cultivate divisional relationships to align behind brand strategy and investment plans.
• Deliver business insights and performance analytics with regular / ad hoc reporting.

Skills

Relationship building

Influencing

Analytical thinking

Consumer insight

Creativity

Project management

Education

Bachelor's degree

Job description

Diageo's Crown Royal brand is hiring an Associate Brand Manager in New York to drive growth and culture-driven momentum. You will lead large-scale initiatives, influence cross-functional teams, and oversee budget and performance for the trademark.

The role requires 3–5 years of marketing experience, a bachelor’s degree or equivalent, strong analytics, and the ability to translate consumer insights into winning campaigns. On-site at 3 World Trade Center, NYC.