Associate Brand Manager - GiGi Wax

American International Industries; Los Angeles (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

American Intl Beauty is seeking an experienced Associate Brand Manager to support the GiGi Wax portfolio, helping to shape brand strategy, guide product development, and drive marketing initiatives that strengthen equity and consumer engagement.

You will partner with Marketing, R&D, Packaging, Sales, Operations, and Supply Chain to bring new products to market, analyze trends, craft messaging, and track performance, while balancing strategy, creativity, and project management.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4+ years in brand management, marketing, or product development, preferably in beauty, personal care, or consumer goods.
• Strong storytelling, communication, and presentation skills.

Responsibilities

• Support the development and execution of brand strategies to enhance brand equity and drive consumer engagement.
• Collaborate with cross-functional teams to develop integrated campaigns across digital, social media, and in-store channels.
• Analyze market trends, consumer insights, and competitor activity to support brand positioning and messaging decisions.
• Manage content development for product launches, including packaging copy, social media assets, and promotional materials.
• Develop presentation materials for product concepts, research insights, sales decks, and brand strategy updates.

Skills

Brand management

Marketing

Product development

Project management

Storytelling

Data analytics

Social media

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Microsoft Office

Job description

American Intl Beauty is seeking an experienced and motivated Associate Brand Manager to support the growth and development of the GiGi Wax product portfolio. This role plays a key part in executing brand strategy, supporting product development, and driving marketing initiatives that strengthen brand equity, consumer engagement, and overall business performance.

The Associate Brand Manager will collaborate closely with cross-functional teams including Marketing, Product Development, R&D, Packaging, Sales, Operations, and Supply Chain to successfully bring new products and campaigns to market. This individual will contribute to product launches, market analysis, brand messaging, and performance tracking while ensuring initiatives are executed efficiently and aligned with business objectives.

This role requires a balance of strategic thinking, creativity, and strong project management skills. The ideal candidate is highly organized, data-driven, and passionate about the beauty and personal care industry.

Key Responsibilities

Brand Strategy & Marketing

• Support the development and execution of brand strategies to enhance brand equity and drive consumer engagement.
• Collaborate with marketing teams to develop integrated campaigns across digital, social media, and in-store channels.
• Analyze market trends, consumer insights, and competitor activity to support brand positioning and messaging decisions.
• Manage content development for product launches, including packaging copy, social media assets, and promotional materials.
• Develop presentation materials for product concepts, research insights, sales decks, and brand strategy updates.

Product Development

• Support the end-to-end product development process from ideation through launch, ensuring alignment with brand vision and market needs.
• Partner with R&D, packaging, and supply chain teams to develop innovative, high-quality GiGi Wax products.
• Conduct consumer research and gather feedback to inform product formulation, packaging, and positioning.
• Coordinate with cross-functional teams to ensure compliance with regulatory, safety, and sustainability requirements.
• Monitor product performance post-launch and recommend improvements based on sales and consumer feedback.

Project Management

• Manage timelines, budgets, and deliverables for brand initiatives and product launches.
• Coordinate with internal teams (creative, sales, operations) and external partners (agencies, vendors) to ensure smooth execution.
• Track and report key performance indicators for brand campaigns and product performance.
• Leverage data and analytics to understand consumer behavior and identify growth opportunities.
• Stay current on beauty industry trends, innovations, and emerging technologies.
• Translate insights into actionable brand and product recommendations.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 2-4+ years of experience in brand management, marketing, or product development, preferably in beauty, personal care, or consumer goods.
• Strong understanding of the beauty industry, including trends, competitors, and consumer behavior.
• Experience in product development processes, including collaboration with R&D and supply chain teams.
• Excellent project management skills with the ability to manage multiple priorities and meet deadlines.
• Strong attention to detail with the ability to manage a high volume of projects accurately and efficiently.
• Strong storytelling, communication, and presentation skills.
• Analytical ability to interpret data and translate insights into actionable strategies.
• Proficiency in marketing tools (e.g., Google Analytics, social media platforms) and Microsoft Office Suite.
• Passion for beauty products and interest in diversity, inclusion, and sustainability within the industry.

Preferred

• Experience with full product lifecycle management in beauty or cosmetics.
• Familiarity with regulatory requirements for beauty products (e.g., FDA, EU standards).
• Knowledge of sustainable packaging and formulation trends in the beauty industry.

Why Join American International Beauty?

• Be part of a dynamic and innovative team shaping the future of beauty.
• Contribute to products that empower and inspire a diverse consumer base.
• Work in a collaborative environment with opportunities for growth and professional development.