Senior Manager, Consumer Market Insights

Kiss Nail Products, Inc.; Port Washington (NY); On-site; USD 91,000 - 172,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Savings Plan

Paid Time Off

Annual Bonus

Relocation Support

Visa Sponsorships

Commuter Support

Onsite Fitness Center

Job summary

Kiss Beauty Group in Port Washington, NY, seeks a Senior Manager to lead the Consumer Market Insights team, shaping consumer-centric strategies through research and sales analysis. You'll guide marketing, product development, and forecasting within the beauty category, driving business impact across initiatives.

The role requires a strong track record in consumer insights, advanced analytics, and strategic thinking, with a fit for a fast-paced environment and collaboration with cross-functional

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Statistics, or a related field.
• MBA or advanced degree preferred.
• 7 years of experience in consumer insights, market research, or related roles in beauty/CPG.
• Strong analytical skills and ability to translate data into recommendations.
• Excellent communication and presentation skills for diverse stakeholders.
• Strategic thinker with a forward-thinking mindset and innovation passion.
• Capable of managing multiple priorities in a fast-paced environment.

Responsibilities

• Lead extensive market research on consumer preferences, buying patterns, and demographics in beauty categories.
• Analyze sales data, surveys, and social media to identify trends and sentiments.
• Identify drivers of purchasing decisions and understand price sensitivity and brand loyalty.
• Monitor competitors’ offerings, pricing, and marketing tactics.
• Guide product development with consumer insights to create or improve products.
• Inform marketing strategies and develop effective promotional campaigns.
• Forecast demand and plan inventory to minimize stockouts or excess stock.
• Recommend enhancements to packaging, formulations, and online shopping experience.

Skills

Market research

Consumer insights

Data analysis

Communication

Presentation skills

Strategic thinking

Trend spotting

Education

Bachelor’s degree in Marketing, Business Administration, Statistics, or related field

MBA or advanced degree preferred

Job description

Job Description Summary

The Senior Manager of the Consumer Market Insights team will lead a team responsible for driving consumer‑centric strategies by providing actionable insights derived from market research and sales analysis. The senior manager will join the Strategy Division as a Senior Manager/Director and lead initiatives in consumer research, product development, and marketing for the beauty category.

Responsibilities

• Conduct extensive market research to gather data on consumer preferences, buying patterns, and demographic trends within the beauty categories (cosmetics, hair, etc.).
• Analyze sales data, conduct surveys, and monitor social media channels to identify emerging trends and consumer sentiments.
• Identify key drivers of purchasing decisions by studying consumer behavior, including price sensitivity, brand loyalty, ingredient preferences, and influence of influencers and celebrities.
• Monitor competitors to understand product offerings, pricing strategies, and marketing tactics.
• Guide product development efforts with consumer insights to create new products or improve existing ones.
• Inform marketing strategies tailored to the target audience, identifying the most effective channels, crafting resonant messaging, and developing promotional campaigns.
• Forecast demand and plan inventory levels based on consumer insights and market trends, minimizing excess inventory or stockouts.
• Recommend enhancements for the overall customer experience, including packaging design, product formulations, and online shopping experience.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Statistics, or a related field; MBA or advanced degree preferred.
• 7 years of experience in consumer insights, market research, or related roles in the beauty category or CPG industry.
• Proven track record of developing and implementing successful consumer research strategies that drive business impact.
• Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable recommendations.
• Excellent communication and presentation skills, able to effectively communicate insights to diverse stakeholders.
• Strategic thinker with a forward‑thinking mindset and a passion for innovation.
• Ability to thrive in a fast‑paced environment and manage multiple priorities with attention to detail.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory and Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company)
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks Qualification(s)

Equal Opportunity Statement

KISS Beauty Group is an equal‑opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

Compensation

The anticipated compensation range is $91,000.00 - $172,000.00 USD per year. Actual compensation will be determined based on qualifications, education, experience, and location. The pay range is subject to change at any time.