Associate Brand Manager - Clean Beauty & Wellness

Pacifica Beauty LLC; New York (NY); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Competitive pay

Growth opportunities

Employee discounts

Inclusive culture

Meaningful work

Job summary

Pacifica Beauty LLC seeks an Associate Brand Manager to drive brand strategy and launches across Product Development, Creative, Marketing, Sales, Operations and Finance. You will own content orchestration, pulling UGC and brand assets into a coordinated monthly go-to-market, proofing all material before it goes out, and sharing it across channels and retail partners.

You will work in the NYC area, hybrid, reporting to the VP of Marketing, Community + Product, and contribute to omnichannel

Qualifications

• BA or BS and 2–5 years in brand management, marketing, product marketing or CPG; beauty or wellness experience preferred.
• Strong analytical skills and advanced Excel and PowerPoint; syndicated data and retailer reporting experience a plus.
• Exceptional project management and attention to detail, with a track record of juggling multiple projects and deadlines.
• A strong writer who can craft hooks and headlines and deliver clean, proofed copy.

Responsibilities

• Launch annual brand plans, launches and commercialization across key retail channels, keeping cross-functional timelines, milestones and launch dates on track.
• Align product development, creative, integrated marketing, sales, operations and supply chain on readiness, messaging and timing, and keep everyone informed.
• Build launch playbooks, product briefs, messaging frameworks, retailer presentations and commercialization materials.
• Analyze sales, consumer insights, syndicated data, retailer trends and competitive activity, and turn what you find into recommendations.
• Track assortment, hero SKU productivity, promotions and new launches; coordinate product information, competitive research, claims, pricing and launch readiness for innovation.
• Collect UGC, creator content and brand assets into a monthly go-to-market aligned to the marketing calendar, organized by month, campaign, SKU and channel, with usage rights, dates and specs.
• Share approved assets across DTC, social, email and retail partners (Walmart, Amazon, Whole Foods), and with Sales, Customer Marketing and eCommerce, so every channel has what it needs on time.
• Write hooks, headlines and retailer and PDP copy, and proof every asset from Design for accuracy, claims, brand voice, specs and retailer requirements.
• With the Brand Leader, make sure every launch is fully covered across product, content, retail, digital and community, with no gaps.
• Prepare business recaps and leadership updates, and keep improving how the team works together.

Skills

Strategic thinking

Consumer obsession

Beauty/ wellness knowledge

Ownership

Proactive problem-solving

Education

BA/BS required

Tools

Excel

PowerPoint

Job description

Pacifica Beauty LLC seeks an Associate Brand Manager to drive brand strategy and launches across Product Development, Creative, Marketing, Sales, Operations and Finance. You will own content orchestration, pulling UGC and brand assets into a coordinated monthly go-to-market, proofing all material before it goes out, and sharing it across channels and retail partners.

You will work in the NYC area, hybrid, reporting to the VP of Marketing, Community + Product, and contribute to omnichannel