Strategic Brand Manager — Beauty & CPG (Hybrid)

Church & Dwight Co., Inc.; Princeton (ME); Hybrid; USD 71,000 - 132,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid vacation

Paid parental leave

401k retirement plan

Employee stock purchase plan

Job summary

Church & Dwight is seeking an Associate Brand Manager / Sr Associate Brand Manager for Batiste to help drive annual organic growth within a Strategic Business Unit.

The role is hybrid, based in Ewing, NJ, with in-person attendance Tue-Thu and remote options on Mon and Fri. Candidates need a BA/BS and marketing experience in CPG or cosmetics, plus strong analytical and project management skills.

Qualifications

• BA/BS required; MBA strongly preferred.
• 2+ years in Marketing (CPG, OTC, Cosmetics).
• Excellent analytical skills and experience with category analysis and forecasting.
• Familiarity with Nielsen or IRI data.
• Strong project management and communication skills (written, verbal, presentation, interpersonal).

Responsibilities

• Assist in the development of the brand’s integrated marketing plan.
• Execute the integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
• Support the briefing process to external communication agencies.
• Lead the execution of brand activities (media plan, consumer and trade promotion activities, special packs, sampling, PR programs, event marketing, direct marketing, etc.).
• Lead the day-to-day operational activities, including brand volume forecasting and brand financial plans.
• Develop in-depth understanding of the market and channels the brand competes in.
• Lead business tracking, competitive tracking, inventory-based changes, displays, promotions, and alternative channels.
• Coordinate interactions with Consumer Services.

Skills

Entrepreneurial mindset

Must-win attitude

Beauty market passion

Bias toward action

Agile / fast-paced

Education

BA/BS required

MBA strongly preferred

Tools

Nielsen data

IRI data

Job description

Church & Dwight is seeking an Associate Brand Manager / Sr Associate Brand Manager for Batiste to help drive annual organic growth within a Strategic Business Unit.

The role is hybrid, based in Ewing, NJ, with in-person attendance Tue-Thu and remote options on Mon and Fri. Candidates need a BA/BS and marketing experience in CPG or cosmetics, plus strong analytical and project management skills.