Associate Brand Manager

InnovAsian; Tukwila (WA); On-site; USD 70,000 - 95,000; Full time

Job summary

InnovAsian is seeking an Associate Brand Manager who is intellectually curious and eager to lead brand initiatives. You will support Marketing Leaders, manage core product platforms, develop campaigns, and conduct consumer insights research, blending project management, data analysis, and marketing acumen.

You will drive day-to-day marketing execution, own eCommerce and shopper marketing plans with Sales, analyze ROI on activations, and help translate consumer sentiment into actionable

Qualifications

• Bachelor’s degree in Business, Marketing or related field preferred.
• 4 or more years of experience in a role supporting marketing, brand or product management.
• 2 or more years of experience in a role assisting with the development of new or existing products or strategies from conception to implementation is a plus

Responsibilities

• Support Marketing Leaders in managing Core product platforms and marketing campaigns.
• Participate in Consumer Insights research and analyze data for business insights.
• Lead day-to-day data and competitive analysis to drive the business.
• Drive marketing execution across digital, social, and shopper channels.
• Partner with Sales on shopper marketing plans and eCommerce activations.
• Collaborate with Revenue Management to track and report ROI.

Skills

Analytical thinking

Data analysis

Cross-functional collaboration

Communication

Marketing fundamentals

Intellectual curiosity

Project management

Time management

Education

Bachelor’s degree in Business, Marketing or related field

Tools

Nielsen/Circana data

Job description

Are you intellectually curious, a driver, have a desire to lead brands or products and learn more about Marketing? Then InnovAsian has a place for you!

InnovAsian is the #1 Frozen Asian brand in the category, with lofty goals to build on the success of our existing portfolio and launch of incremental brands and platforms.

The Associate Brand Manager will support the Marketing Leaders in managing the Core product platforms, driving the development and execution of consumer marketing campaigns, participating in Consumer Insights research, and leading the day-to-day data and competitive analysis to drive the business. This role requires a balance of project management, data analysis and marketing acumen.

You will be one of the cornerstones of our CPG Growth Strategy by owning the day-to-day support of marketing execution and leading key marketing projects. You will partner with the Senior Brand Manager to drive our marketing campaign activities while taking ownership of eCommerce and Shopper Marketing plans in partnership with Sales.

Sounds exciting? We sure think so! Come join our team and let’s leave a mark in the Frozen category.

Primary Duties & Responsibilities

Brand & Business Management

• Work with Sr. Brand Manager in developing annual marketing plan and objectives.
• Develop marketing presentations, reports and recaps of critical projects.
• Work closely with Marketing team on all consumer insights and research to gain deeper understanding of our consumer and brand. Support Marketing Leaders in reconciling monthly budget tracker.
• Analyze, track, and share recommendations with Marketing for syndicated data through monthly reporting and ad hoc needs, to drive insights into the business and competitive activity.
• Drive the analysis and reporting of all key marketing and shopper marketing activations and subsequent performance (ROI).

Campaign Development and Management

• Support Sr. Brand Manager in the planning and execution of our digital, social, influencer, and promotion marketing campaign efforts.
• Assist in the development of go-to-market strategy for key channels, including partnering with sales to develop shopper marketing plans to drive brand success with priority customers.
• Manage eCommerce and Online Shopper program execution with agencies – i.e. Instacart, Walmart – while supporting manager on developing growth strategies and additional customer activations.
• Partner with Sales and Revenue Management team to ensure all activations are entered into trade management systems in a timely manner.
• Lead community management of all Brand social pages in conjunction with agencies.
• Work with consumer relations team to review consumer sentiment and track key metrics to total organization on a quarterly and annual basis.

Performance Standards

Core Values

• COMMUNICATION (DYNAMIC & HONEST)
• TEAMWORK
• INTEGRITY
• INNOVATION
• CUSTOMER FOCUS

Guiding Behaviors

• OPEN MINDEDNESS
• TRANSPARENCY
• PASSION
• RESPECT
• CULINARY EXCELLENCE

TEAMWORK

• Encourages teamwork and cooperation.
• Strives to create a cohesive team and positive environment.
• Resolves workplace conflicts.
• Maintains a fair, inclusive and harassment-free environment.
• Establishes trust and confidence with coworkers.

COMMUNICATION

• Communication is clear, concise, and meaningful.
• Listens actively and responds appropriately.
• Receives and provides constructive feedback.
• Offers honest and relevant perspective.

INTEGRITY

• Treats people with respect.
• Act with humility and admit your mistakes.
• Follow the rules and policies put forth to guide professional behavior.
• Work collaboratively and give credit where it’s due.

CUSTOMER FOCUS

• Has strong listening skills that help in understanding the needs of customers.
• Builds rapport with customers easily which makes it easy to interact with them and offer great service.
• Great at following up with clients and makes sure they are updated on matters relating to their transactions.
• Handles complaints and difficult situations with customers with much ease.

ORGANIZATION

• Plans, prioritizes, and organizes work appropriately.
• Identifies and works to solve problems as they arise.
• Responsibly manages supplies, inventory, and equipment to reduce waste and maximize efficiency.

OTHER MEASURES FOR SUCCESS

• Bachelor’s degree in Business, Marketing or related field preferred.
• 4 or more years of experience in a role supporting marketing, brand or product management.
• 2 or more years of experience in a role assisting with the development of new or existing products or strategies from conception to implementation is a plus

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• Strong analytical and technical skills.
• Experience with Nielsen or Circana syndicated data.
• Strong knowledge of marketing vehicles and marketing fundamentals.
• Must be able to collaborate cross functionally and be a strong team player.
• Ability to communicate clearly and concisely, both orally and in writing.
• Must have ownership and drive, be a self-starter.
• Strong organizational and problem-solving abilities.
• Functions effectively with ambiguity.
• Be intellectually curious.
• Ability to balance multiple priorities and meet deadlines.