Associate Brand Manager - Frozen Foods

TUEREN, Inc.; California; On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Top-tier Medical, Dental, Vision benefits

Bonus & Referral programs

Time-Off benefits for Holidays, Vacation & Sick

Career Development and Training

Job summary

A dynamic marketing firm in California is seeking a full-time marketing professional to lead product development and brand strategies. The role requires at least three years of marketing experience and offers a hybrid work environment. Responsibilities include developing brand plans, working with internal teams, and overseeing product innovation based on consumer insights. The ideal candidate will be skilled in analytical thinking and business processes, with a commitment to delivering strong brand performance and achieving sales goals.

Qualifications

• Marketing professional with at least 3 years of experience in marketing or a related area.
• Ability to read and analyze scientific and technical journals.
• Knowledge of commonly used business systems and software applications.
• Experience working with customer buying teams and direct collaboration with customers.

Responsibilities

• Develop and manage the execution of annual brand plans.
• Work closely with internal functional areas to communicate brand direction.
• Responsible for product innovation and new product development.
• Lead product innovation and new product development based on consumer/customer insights.
• Draft scope of work for outside agencies as needed.
• Prepare periodic financial reporting and brand health metrics.
• Occasional travel around 20%.

Skills

Product development

Marketing experience

Analytical skills

Communication skills

Business system knowledge

Education

B.A. or equivalent education

Tools

Windows Office

CRM systems

Job description

Orange, CA / HYBRID 3 days onsite 2 remote

Full time

Experience in product development (ex. launching new items from concept to sell in)

Experience with Club (ex. Costco, Sam’s Club) and / or C-Store (7-Eleven, QuikTrip, Casey’s, etc.._)

Background in shopper marketing applications & customer level go to market strategy

Experience working directly with customer buying teams / hands on experience

• With direct supervision, develop and manage the execution of annual brand plans or complete specified responsibilities directed by supervisor to ensure sales and profit expectations meet the stated goals.
• With direct supervision, develop a 3 year business plan for responsible brand outlining sales, profit, investment and innovation plans.
• As needed, works closely with multiple internal functional areas (e.g. sales, consumer insights, research and development, cost accounting, transportation, purchasing) to communicate brand(s) direction, resource needs, etc. and acts as the final decision maker for the brand/product/segment, assuming alignment with Marketing leadership.
• Responsible for the product innovation and new product development based on a clear understanding of consumer and/or customer/operator insights and needs relative to the brand promise.
• As needed, works with direct supervisor to develop scope of work expectations for outside agencies.
• Period financial reporting and forecasting for responsible brands and businesses.
• Complete period reporting on brand and category health measures.
• Occasional travel (20%).

What You Will Bring To The Team

• B.A. or an equivalent combination of education and experience. Marketing professional with at least 3 years of experience in marketing or related area who will assist in the development and execution of brand building strategies of 1-2 medium brands.
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes.
• Pluses: Bilingual a plus, Mexican Foods experience, International Experience with CPG companies, C-Store Experience

What We Offer

• Top-tier Medical, Dental, Vision, and Voluntary benefit plans
• Bonus & Referral programs
• Time-Off benefits for Holidays, Vacation & Sick
• Career Development, Training, and Opportunities