Digital Commerce & MarTech Manager

Smithfield Foods; Smithfield (VA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Relocation package available

Job summary

Smithfield Foods seeks a seasoned Digital Commerce and Marketing leader to drive ecommerce strategy, social media, and retail innovation across channels. You will optimize content, SEO, and paid search while guiding teams and managing vendor partnerships.

Ideal candidates bring 5+ years in digital marketing / ecommerce, strong financial acumen, and a proven ability to lead cross-functional initiatives in a fast-paced environment. relocation may be provided.

Qualifications

• Bachelor’s degree and 5+ years in eCommerce / Digital Marketing.
• 2+ years leading teams or projects.
• Strong financial acumen and revenue analysis.
• Excellent communication and collaboration in cross-functional teams.
• Proficiency in Microsoft Office and analytics tools.

Responsibilities

• Lead ecommerce strategy including social commerce and shoppable media.
• Collaborate with packaging teams and agencies on retail innovation.
• Set metrics, guidelines, and multi-channel marketing strategies.
• Improve content, SEO, and ecommerce paid search.
• Oversee budgets, contracts, and vendor relationships.
• Drive customer engagement and marketing journeys.
• Ensure system integration and documentation.
• Lead and develop teams, coach staff.

Skills

eCommerce & Digital Marketing

SEO

Content Marketing

Social Media

Web Analytics

CRM

PIM/DAM/CMS

Leadership

Cross-functional Collaboration

Microsoft Office

Education

Bachelor’s Degree in Marketing, Digital Marketing, Business Management, IT or related field

Tools

PIM

DAM

CRM

CMS

Job description

Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact.

The Value You’ll Bring

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

What You’ll Do

• Digital Commerce Strategy: Lead eCommerce, social commerce, and shoppable media efforts to drive shopper conversion
• Retail Innovation & Collaboration: Introduce new technologies to retail partners in partnership with packaging teams and agencies
• Performance & Digital Marketing Optimization
  • Set metrics, guidelines, and multi-channel strategies to meet business objectives
  • Enhance product content, SEO, and eCommerce paid search
  • Marketing Technology & Compliance: Deploy new tools while ensuring security, legal compliance, and user adoption
  • Budget & Partnership Management: Oversee multi-million-dollar budgets, contracts, and vendor relationships
  • Customer Engagement & Promotions: Support email marketing, customer segmentation, and marketing journey strategies
  • Cross-Team Collaboration & Systems Integration: Strengthen internal and external partnerships while driving improvements
  • User Experience & Best Practices: Ensure seamless functionality through interface design and documentation
  • Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.

What We’re Seeking

• Education & Experience: Bachelor’s Degree from an accredited four-year college or university in Marketing, Digital Marketing, Business Management, Information Technology or related field and 5+ years of relevant experience in eCommerce / Digital Marketing, or equivalent combination of education and experience, required.
• Leadership Experience: 2+ years of demonstrated experience in team management/development or project leadership.
• Strategic problem solver with leadership experience in driving team solutions.
• Expertise in eCommerce & digital marketing (SEO, Content, Social, Web, API).
• Strong financial acumen, with knowledge of profit drivers and revenue analysis.
• Technical proficiency in system optimization and IT solutions (PIM, DAM, CRM, CMS).
• Excellent communicator, fostering collaboration in cross-functional teams.
• Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook).

Other Skills That Make You Stand Out

• Innovative thinker with a passion for defining strategy and launching pilot programs.
• Flexible and adaptable in fast-paced, evolving environments.
• Team-oriented with a respectful and approachable attitude that fosters a collaborative work environment.
• Willingness to travel up to 25%.

The expected pay range for this position is $85,000 - $120,000 annually.

Smithfield Foods provides pay ranges that reflect its good faith estimate of the salary or hourly wage the company reasonably expects to pay for a position at the time of hire. Individual compensation will be determined based on several factors, including but not limited to, the scope and responsibilities of the role, location of the position, the candidate’s qualifications and experience, internal equity, external market pay for comparable positions and budget considerations. At Smithfield Foods, base pay represents only one aspect of the comprehensive total rewards package.

Learn more about our benefits package here.

Relocation Package Available Yes

EEO Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.