Associate Brand Manager

EXPRESS; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

An established industry player is seeking an Associate Brand Manager to enhance brand presence and drive growth. This role involves implementing strategies across retail stores and brand partnerships, ensuring a consistent customer experience. You'll collaborate with various teams to create impactful marketing campaigns and monitor performance metrics. If you're passionate about brand management and eager to shape a vibrant retail environment, this opportunity is perfect for you. Join a dynamic team that values creativity, collaboration, and a positive work culture, where your contributions will make a real difference.

Benefits

Medical Coverage

Dental Coverage

Vision Coverage

401(k) with Company Match

Merchandise Discount

Paid Time Off

Parental Leave

Qualifications

• 0-3 years of experience in brand marketing/management within retail.
• Knowledge of the golf space is a plus.

Responsibilities

• Manage marketing calendar and ensure teams are informed.
• Develop and execute initiatives that align with brand vision.

Skills

Brand Marketing

Project Management

Communication Skills

Analytical Skills

Curiosity

Education

Bachelor's Degree

Job description

Overview

About PHOENIX

PHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide. Express is a multichannel apparel brand dedicated to a design philosophy rooted in modern, confident and effortless style whether dressing for work, everyday or special occasions. Bonobos is a menswear brand known for being pioneers of exceptional fit and a personalized, innovative retail model. Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com.

About Bonobos

We are on a mission to make fits and connections that inspire people to be themselves. Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 60+ Guideshop locations. Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice. Don't think traditional retail, Bonobos is something you haven't seen before.

The Bonobos team is vibrant, collaborative, and inclusive. We value self-awareness, empathy, intellectual honesty, positive energy, and judgment, often over experience. We've created a culture where collaboration and communication are paramount, all while making time for fun and celebrating extraordinary efforts.

Location Name

New York Office

Responsibilities and Qualifications

The Associate Brand Manager is at the core of the Bonobos business and our reinvention of how customers engage with the brand and shop. This role will be responsible for implementing and supporting strategies that enhance our brand presence and drive growth in our business, with focuses on, but not limited to, our retail stores, wholesale marketing, tailored categories, golf categories and brand partnerships. You will be responsible for developing and executing initiatives that align with Bonobos' brand vision and values, ensuring a consistent and engaging customer experience across all touchpoints. This is an exciting opportunity to shape and elevate the Bonobos brand in the retail space by crafting and executing impactful initiatives that not only attract customers but keep them coming back for more.

KEY RESPONSIBILITIES

Brand Strategy & Campaign Execution

• Manage the marketing calendar on a day-to-day basis to ensure key dates and messaging direction is up-to-date and teams are informed.
• Provide monthly messaging and product focus direction to our PR team and communicate any changes or updates throughout the month based on strategy direction.
• Assist the brand team with brand partnership initiatives.
• Stay up to date on the latest market trends, consumer insights and competitor activities within the fashion and apparel industry - leveraging insights to identify new opportunities and recommend strategies to maintain Bonobos' competitive edge.
• Support wholesale by ensuring external decks are on-brand and inclusive of up-to-date brand information.

Retail Marketing

• Assist in developing and executing comprehensive brand strategies and positioning within the retail channel that aligns with Bonobos' overall brand values and business goals.
• Work with the Brand Manager to manage the allocated budget for retail brand activities, ensuring cost-effective strategies and optimal resource allocation.
• Drive the development of creative assets, campaign materials and marketing collateral to deliver impactful and engaging retail brand experiences.
• Act as the brand guardian to ensure consistency and adherence to brand guidelines within the retail channel.
• Collaborate with the Marketing, CRM, Creative and Product teams to conceptualize and execute retail campaigns that align to the brand objectives.
• Collaborate with the Retail team on initiatives to drive traffic to stores, and improve the customer experience in the Guideshops, ensuring a seamless and enjoyable shopping journey.
• Ideate strategies to enhance customer engagement and loyalty through events, promotions and partnerships.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of retail marketing initiatives, identifying areas for improvement and taking appropriate action.

Tailored & Golf Strategy

• Assist in developing and executing brand strategies for our golf and tailored business that aligns with Bonobos' brand and category goals.
• Stay up to date on competitor activities and latest trends in the tailored, wedding and golf space - leveraging insights to identify new opportunities and recommend strategies to maintain Bonobos' competitive edge.
• Act as the brand guardian to ensure consistency and adherence to brand guidelines in golf and tailored marketing assets.
• Work with Marketing, CRM, Creative and Product teams to communicate seasonal marketing updates for the golf and tailored categories.

REQUIRED EXPERIENCE & QUALIFICATIONS

• A Bachelor's Degree preferred
• 0-3 years of experience in brand marketing/ management within retail for a D2C fashion or CPG organization
• Knowledge of the golf space is a plus
• General awareness of/experience working in the retail landscape is a plus
• General awareness of/experience working on brand partnerships is a plus
• Motivated by curiosity, whether solving a problem, pursuing a new experience, or seeking creative inspiration
• Able to strategize, analyze and execute across a range of initiatives
• A project management pro and feels comfortable managing multiple initiatives simultaneously
• Excellent communication skills, both written and verbal
• A positive attitude and proven experience collaboratively with internal and external team members to achieve deliverables
• Are resourceful and proactive in identifying problems and finding solutions

Benefits and Compensation:

PHOENIX offers a range of benefits to help protect full-time associate's health and long-term financial security including:

• Medical, pharmacy, dental and vision coverage
• 401(k) and Roth 401(k) with Company match
• Merchandise discount
• Paid Time Off
• Parental leave for new moms and dads

For part-time associates, PHOENIX is partnering with LIG Solutions to help associates obtain individual insurance coverage that best fits their needs and budget, including major medical, dental, vision, supplemental insurance, life Insurance and more.

Additionally, part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match.

Part-time associates may also be eligible to participate in the Bonobos Guideshop Incentive Plan.

Actual compensation offered is dependent upon a number of factors including, but not limited to, work location, education, relevant skills and experience of the candidate.

Pay Range

$70,200 - $99,700

Closing

An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to [e-mail] and let us know the nature of your request and your contact information.