Associate Brand Manager

Anheuser-Busch; Houston (TX); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as an Associate Brand Manager, where you'll drive brand strategies and marketing programs for Karbach Brewing. This role offers the chance to manage innovative initiatives, oversee brand performance, and collaborate with diverse teams to enhance market presence. If you have a passion for brand building and a knack for analytics, this dynamic position is perfect for you. Embrace the opportunity to contribute to a culture that values creativity and teamwork, while enjoying perks like health benefits and even free beer! Your journey to making a significant impact starts here.

Benefits

Health Benefits

Life Insurance

401(k) with Company Match

Generous Parental Leave

Free Beer

Qualifications

• 3-5 years of experience in brand management or related marketing roles.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Manage brand strategies and marketing programs to drive growth.
• Collaborate with cross-functional teams to support brand initiatives.

Skills

Project Management

Communication Skills

Analytical Skills

Creative Thinking

Financial Acumen

Education

Bachelor's Degree in Business or Marketing

Tools

Adobe Creative Suite

Digital Marketing Platforms

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

LOCATION: Karbach Brewing Company – Houston, TX

COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers.

ROLE SUMMARY:
We are seeking an innovative and results-driven Associate Brand Manager to join our dynamic marketing team at Karbach Brewing. In this role, you will manage and execute brand strategies, marketing programs, and cross-functional collaborations to drive growth and strengthen Karbach’s presence in the market. As the voice of the brand, you’ll oversee brand performance, lead consumer insights, and support innovation and advertising initiatives. You’ll play a key role in portfolio strategy, trade marketing, and event support, while utilizing strong analytical, project management, and communication skills to drive profitable growth and brand excitement.

JOB RESPONSIBILITIES:

1. Support and build brand strategy, ensuring consistent execution across all marketing platforms, driving growth, and aligning with overall brand goals.
2. Oversee brand programming, identity, and execution to sustain year-over-year growth.
3. Work closely with sales, production, procurement, and other teams to ensure alignment and support for brand initiatives.
4. Manage innovation initiatives from ideation to product launch, ensuring products meet consumer needs and differentiate in the marketplace.
5. Stay informed on consumer trends, market dynamics, and competitive landscapes.
6. Partner with Sr. Brand Manager in the development and execution plans across all communication channels ensuring consistency in messaging.
7. Support packaging design and implementation for product innovation, renovation, and quality improvements.
8. Champion the brand at key retailers by creating impactful trade marketing initiatives that maximize performance and drive competitive advantage.
9. Contribute to the development of annual and long-term brand plans based on consumer insights, market trends, and financial data.
10. Lead and support new product development projects, prioritizing quality, consumer needs, and business impact.

JOB QUALIFICATIONS:

1. Bachelor’s degree in business, marketing or related field.
2. Minimum of 3 to 5 years of experience in marketing brand management, marketing, or related roles, preferably in the CPG, beverage, or alcohol industry.
3. Strong organizational and project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines.
4. Strong financial acumen with experience managing budgets and P&L responsibilities.
5. Proven ability to lead cross-functional teams and manage complex projects from start to finish.
6. Excellent communication skills with the ability to influence and align stakeholders at all levels.
7. Strong analytical skills with the ability to synthesize data and translate insights into actionable marketing strategies.
8. Creative thinking and a passion for consumer insights and brand building.
9. Team oriented player that thrives in a collaborative environment.
10. Proficiency with digital marketing, social media platforms, and content creation.
11. Experience with product development and lifecycle management is a plus.
12. Proficiency in Adobe Creative Suite preferred, not required.
13. Ability to travel up to 10-15%.

WHY ANHEUSER-BUSCH:
Anheuser-Busch has always dreamed big. It’s our culture. It’s our heritage. And more than ever, it’s our future. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations, provided over 90 million cans of emergency drinking water, and invested more than $1 billion into responsible drinking initiatives.

BENEFITS:

1. Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts.
2. Life Insurance and Disability Income Protection.
3. Generous Parental Leave and FMLA policies.
4. 401(k) Retirement Savings options with a company matching contribution.
5. Chance to work in a fast-paced environment among a company of owners.
6. Free Beer!

About Us

ABOUT BREWERS COLLECTIVE:
Anheuser-Busch's craft brewery partners are advancing the beer category by bringing together a shared commitment to quality, innovation, and communities with a mission to energize how people view, consume and experience beer.

If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation to complete the application process, please contact us at [e-mail]