Brand Manager, C4 Beverage

Nutrabolt; Austin (TX); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Mental wellness programs

401K matching

Lifestyle Spending Account

Unlimited vacation

Volunteer time off

Product discounts

Paid parental leave

Job summary

Nutrabolt, a fast-growing global active health company, seeks a Brand Manager in Austin to drive portfolio strategy for C4 Energy, Smart Energy and Ultimate. You will conduct research, develop GTM launches, plan promotions and pricing, and lead ongoing consumer insights.

Join cross-functional teams to optimize brand performance and accelerate growth across B&M and digital channels. You will build strong relationships with research, R&D, sales, DTC, e-commerce and finance, delivering innovation

Qualifications

• Develop integrated marketing plans for brand campaigns, working in close partnership with cross-functional teams.
• Responsible for analyzing brand performance and competitive environment to identify problems, opportunities, and trends, as well as leading reporting and analysis of key business metrics.
• Work closely with sales to develop a compelling go-to-market strategy and sales story.
• Maintain a pulse on macro trends and the competitive landscape.
• Serve as the primary brand lead in the framework development and comprehensive Go-to-Market Strategy & Launch for Product Development (PD) by building and maintaining strong working relationships with the Commercial team and other cross-functional stakeholders including: research, R&D; sales, DTC, e-commerce, and finance.
• Maintain an integral role with PD in the delivery of innovation and renovation across C4, Smart Energy, and Ultimate to position our brands as the leader in sports nutrition in key categories such as: muscle building, weight loss, energy, performance nutrition, and health & wellness.
• Author and deliver marketing strategy briefs grounded in insights and incorporating input from relevant teams.
• Collaborate with Creative team and agency partners as they translate strategy into consumer-facing assets.
• Encourage organizational and customer engagement, alignment and excitement for brand strategy and plans.
• Drive alignment behind brand strategy with senior management and key commercial stakeholders.
• Manage budget and timelines, ensuring all milestones are met.
• Become an expert on all Nutrabolt’s brands, products, customers and consumers.
• Manage all aspects of the brand from brand equity campaigns to innovation process to new product go to market launches. Support the brand across both B&M and digital (Amazon, Omnichannel).
• Be the expert and leader for all your product by looking at consumer data and trends, comparing competitor successes and fails, providing the insights and trends that have informed strategy recommendation through a full 360 approach. Provide pivot solutions for brand campaigns should certain scenarios present.
• Develop & execute brand go-to-market activation plans in support of brand equity campaigns and new product launches.

Responsibilities

• Develop integrated marketing plans for brand campaigns, working in close partnership with cross-functional teams.
• Analyze brand performance and competitive environment to identify problems, opportunities, and trends, and lead reporting of key metrics.
• Collaborate with Sales to develop a compelling go-to-market strategy and sales story.
• Maintain a pulse on macro trends and the competitive landscape.
• Lead PD framework development and Go-to-Market Strategy & Launch for new products across C4, Smart Energy, and Ultimate.

Skills

Brand management

Omni-channel campaigns

Go-to-market strategy

Budget management

Cross-functional collaboration

Communication skills

Presentation skills

Time management

Education

Bachelor’s degree or MBA in business, marketing or related field

Job description

Who We Are

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.

Who You Are

As Nutrabolt’s Brand Manager, you will be responsible for evaluating the performance of the beverage side of the business encompassing C4 Energy, Smart Energy, and Ultimate product lines and determining portfolio strategy, product line optimization and enhancements to drive performance and sales growth. You will lead and build on the brand vision by conducting product research, go-to-market launch campaigns, promotion and pricing planning, and ongoing consumer research and analysis.

What You're Good At

• Develop integrated marketing plans for brand campaigns, working in close partnership with cross-functional teams.
• Responsible for analyzing brand performance and competitive environment to identify problems, opportunities, and trends, as well as leading reporting and analysis of key business metrics.
• Work closely with sales to develop a compelling go-to-market strategy and sales story.
• Maintain a pulse on macro trends and the competitive landscape.
• Serve as the primary brand lead in the framework development and comprehensive Go-to-Market Strategy & Launch for Product Development (PD) by building and maintaining strong working relationships with the Commercial team and other cross-functional stakeholders including: research, R&D; sales, DTC, e-commerce, and finance.
• Maintain an integral role with PD in the delivery of innovation and renovation across C4, Smart Energy, and Ultimate to position our brands as the leader in sports nutrition in key categories such as: muscle building, weight loss, energy, performance nutrition, and health & wellness.
• Author and deliver marketing strategy briefs grounded in insights and incorporating input from relevant teams.
• Collaborate with Creative team and agency partners as they translate strategy into consumer-facing assets.
• Encourage organizational and customer engagement, alignment and excitement for brand strategy and plans.
• Drive alignment behind brand strategy with senior management and key commercial stakeholders.
• Manage budget and timelines, ensuring all milestones are met.
• Become an expert on all Nutrabolt’s brands, products, customers and consumers.
• Manage all aspects of the brand from brand equity campaigns to innovation process to new product go to market launches. Support the brand across both B&M and digital (Amazon, Omnichannel).
• Be the expert and leader for all your product by looking at consumer data and trends, comparing competitor successes and fails, providing the insights and trends that have informed strategy recommendation through a full 360 approach. Provide pivot solutions for brand campaigns should certain scenarios present.
• Develop & execute brand go-to-market activation plans in support of brand equity campaigns and new product launches.

What You Contribute

• 5+ years brand marketing experience at a brand, creative agency or consultancy managing omni-channel campaigns at scale
• Brand management experience working with CPG companies and high growth DTC lifestyle in the nutrition and health & wellness spaces
• Bachelor’s degree or MBA in business, marketing or related field preferred
• Experience translating rich consumer insights into actionable and compelling marketing tactics
• Familiarity with the latest trends in sports nutrition
• Project management skills to manage multiple high-profile and high-budget projects at once
• Ability to work collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical
• Excellent communication and presentation skills
• Proactive personality and careful attention to detail
• Strong organizational skills and ability to prioritize in a fast-paced environment
• Self-starter that can effectively manage time with little to no supervision
• Ability to build strong internal/external relationships

Why Nutrabolt?

Wellness Benefits

Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.

Lifestyle Perks

We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!

Family Support

We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.

Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Who We Are

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.