Associate Art Director

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Lowe’s Companies, Inc. is seeking a Senior Creative Director of Photography and Brand Content to lead the creative execution for Private Brands.

You will translate brand positioning into compelling visual storytelling across channels, directing teams, studios, and external partners to deliver high-quality assets. You will guide photography, CGI, and video production, ensure consistency with style guides, and collaborate with Packaging, Brand Marketing, Merchandising, and Product Development to

Qualifications

• Bachelor’s degree or equivalent years of experience in lieu of education is acceptable.
• ≥7 years of general work experience in graphics, photography, advertising, marketing or visual communications.
• 3–5 years as an art director, designer, or similar role in a large retail or Fortune 500 services environment.
• Experience in project management, design, and conceptual ideation.
• Experience with photography/video execution and creative production workflows.
• Proficiency with MAC-based workflows and tools.

Responsibilities

• Lead development of creative concepts for Private Brands, translating brand positioning into visual storytelling across channels.
• Partner with art directors and cross-functional teams to translate strategy into photography, CGI, video, and content plans.
• Apply established photography style guidelines and elevate brand consistency across assigned brands.
• Lead planning, styling, and art direction for photography, CGI, and video from concept to delivery.
• Direct studios, partners, photographers, stylists, and freelancers to execute the approved creative approach with clear briefs and guidance.
• Own creative quality reviews for assets, evaluating composition, lighting, styling, color, and brand alignment.
• Lead image selection, retouching reviews, and final asset approvals to meet standards and delivery requirements.
• Ensure photography supports packaging design and omnichannel needs across digital, print, and in-store touchpoints.
• Collaborate with Packaging, Brand Marketing, Merchandising, Product Development, and other teams to align on creative direction and trade-offs.
• Develop project plans with producers, set priorities and timelines, monitor progress, and address risks.
• Ensure consistent execution of photography standards across touchpoints and channels.
• Identify and implement improvements to photography workflows and processes.

Skills

Graphic Design

Photography

Advertising

Marketing

Visual Communications

Project Management

Art Direction

Creative Briefing

Education

Bachelor’s degree in Graphic Design, Photography, Advertising, Marketing, Fine Arts, Visual Communications, or related field

Tools

MAC platform

Job description

Key Responsibilities

• Lead development of creative concepts for assigned Private Brands initiatives, translating brand positioning and product messaging into visual storytelling that enhances the customer experience and supports purchase decisions across channels.
• Partner with Photo Art Directors and cross-functional creative leaders to translate marketing strategy into actionable photography, CGI, video, and content approaches for assigned workstreams.
• Apply and maintain established photography style guides and creative standards; identify opportunities to strengthen their application across assigned brands and elevate recommendations to the Photo Art Director.
• Lead planning, styling, and art direction for assigned photography, CGI, and video productions from concept through final asset delivery.
• Direct internal studios, external production partners, photographers, stylists, and freelance contributors to execute the approved creative approach, providing clear briefs, feedback, and project-level guidance.
• Own creative-quality review for assigned assets, evaluating composition, lighting, styling, color accuracy, product representation, and brand consistency; resolve issues or es as appropriate.
• Lead image selection, retouching reviews, and final asset approvals for assigned projects, ensuring assets meet established standards and delivery requirements.
• Ensure photography supports packaging design requirements and omnichannel needs across digital commerce, marketing collateral, and in-store applications.
• Serve as a key creative partner to Packaging Design, Brand Marketing, Merchandising, Product Development, Packaging Engineering, Content Studio, and production teams, aligning stakeholders around creative direction, priorities, and trade-offs.
• Partner with producers to develop project plans, establish priorities and timelines, monitor progress, and address resourcing or production risks for assigned work.
• Ensure consistent execution of established photography standards across assigned touchpoints and channels.
• Identify and implement improvements to photography workflows and creative processes within assigned workstreams, sharing recommendations that improve quality, efficiency, and consistency.

Required Qualifications

• Bachelor’s degree in Graphic Design, Photography, Advertising, Marketing, Fine Arts, Visual Communications, or a related field or equivalent years of experience in lieu of education requirement, if applicable
• 7 years of general work experience in the graphic design, photography, advertising, marketing or visual communications field
• 3-5 years experience as an art director, graphic designer or similar role for a large retail environment, consumer packaged goods company or advertising agency that services Fortune 500 companies
• Experience in project management
• Experience in design, art direction, and conceptual ideation
• Experience with photography/video execution
• Experience using a MAC platform

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2025 sales of more than$86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based inMooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.