Art Direction Lead — Private Brand Visuals

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Lowe’s Companies, Inc. is seeking a Senior Creative Director of Photography and Brand Content to lead the creative execution for Private Brands.

You will translate brand positioning into compelling visual storytelling across channels, directing teams, studios, and external partners to deliver high-quality assets. You will guide photography, CGI, and video production, ensure consistency with style guides, and collaborate with Packaging, Brand Marketing, Merchandising, and Product Development to

Qualifications

• Bachelor’s degree or equivalent years of experience in lieu of education is acceptable.
• ≥7 years of general work experience in graphics, photography, advertising, marketing or visual communications.
• 3–5 years as an art director, designer, or similar role in a large retail or Fortune 500 services environment.
• Experience in project management, design, and conceptual ideation.
• Experience with photography/video execution and creative production workflows.
• Proficiency with MAC-based workflows and tools.

Responsibilities

• Lead development of creative concepts for Private Brands, translating brand positioning into visual storytelling across channels.
• Partner with art directors and cross-functional teams to translate strategy into photography, CGI, video, and content plans.
• Apply established photography style guidelines and elevate brand consistency across assigned brands.
• Lead planning, styling, and art direction for photography, CGI, and video from concept to delivery.
• Direct studios, partners, photographers, stylists, and freelancers to execute the approved creative approach with clear briefs and guidance.
• Own creative quality reviews for assets, evaluating composition, lighting, styling, color, and brand alignment.
• Lead image selection, retouching reviews, and final asset approvals to meet standards and delivery requirements.
• Ensure photography supports packaging design and omnichannel needs across digital, print, and in-store touchpoints.
• Collaborate with Packaging, Brand Marketing, Merchandising, Product Development, and other teams to align on creative direction and trade-offs.
• Develop project plans with producers, set priorities and timelines, monitor progress, and address risks.
• Ensure consistent execution of photography standards across touchpoints and channels.
• Identify and implement improvements to photography workflows and processes.

Skills

Graphic Design

Photography

Advertising

Marketing

Visual Communications

Project Management

Art Direction

Creative Briefing

Education

Bachelor’s degree in Graphic Design, Photography, Advertising, Marketing, Fine Arts, Visual Communications, or related field

Tools

MAC platform

Job description

Lowe’s Companies, Inc. is seeking a Senior Creative Director of Photography and Brand Content to lead the creative execution for Private Brands.

You will translate brand positioning into compelling visual storytelling across channels, directing teams, studios, and external partners to deliver high-quality assets. You will guide photography, CGI, and video production, ensure consistency with style guides, and collaborate with Packaging, Brand Marketing, Merchandising, and Product Development to