Location: New York, NY
Field: PR/Communications
Min. Experience: 6+ year(s)
Basis: Full-time
Description:
THE CONSULTANCY PR is a dynamic brand communications practice that merges the sophisticated, senior-level execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique firm. We pride ourselves on transcending the traditional client/agency relationship and serving as a true partner to our clients, and an extension of their internal teams, across all facets of their business. The firm’s clients represent the best-in-class brands and individuals within the home/design, architecture, and luxury lifestyle categories. Our core capabilities lie within the following areas:
- Communications + Digital Strategies
- Key Messaging + Brand Positioning
- Image Development
- Creative Consulting
- Brand Partnerships + Collaborations
- Event Management + Execution
- Influencer Relations
- Social Media Community Management
- A+D Community Networking
- Affiliate Marketing
TCPR is seeking an Associate Account Director with a minimum of six years of experience to support its current client roster. An ideal candidate will have previous experience and/or a personal interest in the interior design, architecture, luxury lifestyle industries, or adjacent categories, and possess an entrepreneurial spirit and desire to grow with the company.
Roles and Responsibilities
- Develop creative and strategic communication strategies to appropriately position a range of home/design and lifestyle brands in the media marketplace.
- Retain a network of senior-level media contacts across print and digital categories, as well as bloggers, to ensure successful placements on behalf of clients.
- Secure top-tier, high-level media opportunities, including brand/founder profiles and feature stories in home and design, fashion (men’s and women’s), accessories, lifestyle, consumer and business outlets.
- Independently lead client accounts on behalf of agency with minimal oversight.
- Play leading role in the creation of communications plans and goals and management of effective timelines.
- Serve as client lead, addressing client issues authoritatively, thoughtfully and effectively.
- Provide strategic advisement to clients on a regular basis as related to specific opportunities as well as their general businesses.
- Demonstrate proficiency in media relations, including creating and driving both media outreach plans.
- Participate in and/or lead brainstorm sessions to develop strategic/creative thinking for clients.
- Review and approve all press materials – press releases, pitches, recaps, etc. – and other client-facing materials – agendas, status reports, clipbooks, etc.
- Oversee and manage a team across East and West Coast offices on all daily activities related to client management.
- Ability to lead client events, previews and leverage client presence at industry shows and conferences.
- Liaise with senior leadership on select new business activities, including participation in initial meetings/conversations, proposal development and onboarding.
- Supervise staff by motivating, mentoring and coaching, consistently providing feedback and holding them accountable.
- Commit to continuous learning and improvement of leadership skills.
Requirements:
- B.S/B.A in Public Relations/Communications or related field.
- Minimum six years of experience at a PR agency.
- Relationships within the home/design, lifestyle, fashion as well as digital and regional media on both a national and regional level required.
- Experience in client management and oversight.
- Exceptional interpersonal, networking and verbal and written communications skills; team-oriented attitude.
- Creative, efficient, detail-oriented and organized.
- Positive, can-do attitude.
- Solution-oriented with the ability to think critically and strategically.
- Proactive with the ability to handle multiple projects simultaneously in a collaborative, yet fast-paced, environment.
- Flexible, driven, curious and passionate about the design industry.
- Excellent writing skills with attention to detail. Experience managing and mentoring a junior team.
- Proficient in Microsoft Word, Excel and PowerPoint.
- Knowledge of PR databases/tools such as Cision, PR Newswire/Businesswire.
Benefits
The mental health and well-being of our team members is of the utmost importance to TCPR. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. We are invested in our team members’ short- and long-term growth at the agency and in their overall career paths. Our current benefits include, but are not limited to, the following:
- Generous paid time off, including vacation, sick time, “flex” and volunteer days, as well as maternity/paternity, bereavement, and family medical leave.
- Summer Fridays beginning at 1:30 PM from Memorial to Labor Day.
- Inclusive Holiday calendar.
- December break from Christmas Eve to New Year’s Day.
- Flexible work-from-home policy.
- Comprehensive health insurance for all employees.
- 401k plan for you to invest in your future.
- Monthly stipend for cell phone service.
- Regular team-building activities.
*Note, this is a hybrid role, requiring days in the NYC office.
Apply Here