Assistant Store Manager — Lead Brand Experience

vfc; Walnut Creek (CA); On-site; USD 34,000 - 51,000; Full time

Job summary

Vans is seeking an Assistant Store Manager to lead a team of Brand Advocates and deliver the authentic Vans experience that reflects our values and culture.

You will partner with the Store Manager to drive profitability through excellent customer engagement, merchandising, operations, and community connection, while coaching, onboarding new talent, and maintaining visual standards. This role emphasizes leadership, inclusivity, and accountability in a fast-paced retail environment.

Qualifications

• 2+ years retail or store leadership experience.
• High School Diploma or equivalent preferred.
• Strong leadership and communication skills.

Responsibilities

• Lead, develop, and motivate a team of Brand Advocates to deliver best-in-class customer experience reflecting our brand values.
• Partner with the Store Manager to drive profitability by ensuring excellence in customer engagement, merchandising, operations, and community connection.
• In the Store Manager's absence, assume full responsibility for the store.
• Support the Store Manager in recruiting, hiring, and onboarding with high-caliber talent.
• Provide ongoing training, feedback, and development to team members.

Skills

Drive results

Team coaching

Communication

Adaptability

Independent work

Retail software

Education

High School Diploma or equivalent

Tools

Word processing

Spreadsheets

Retail software

Job description

Vans is seeking an Assistant Store Manager to lead a team of Brand Advocates and deliver the authentic Vans experience that reflects our values and culture.

You will partner with the Store Manager to drive profitability through excellent customer engagement, merchandising, operations, and community connection, while coaching, onboarding new talent, and maintaining visual standards. This role emphasizes leadership, inclusivity, and accountability in a fast-paced retail environment.