Assistant Public Affairs Manager (PAO)

Ouhk; United States; On-site; USD 54,000 - 76,000; Full time

Benefits offered by this job

Annual leave

Medical and dental benefits

Life insurance

Staff development sponsorships

Job summary

Hong Kong Metropolitan University (HKMU) seeks an Assistant Public Affairs Manager in the Public Affairs Office to lead internal and external communications, media relations, and publicity coordination across campus.

The role reports to the Director of Public Affairs, involves media events, website management, and handling enquiries while supporting strategic goals and brand image in a vibrant university environment in Hong Kong.

Qualifications

• A recognised degree with at least 5 years’ relevant post-qualification experience.
• Excellent command of written and spoken English and Chinese; Putonghua is an added advantage.
• Strong media sense and understanding of the media landscape and daily operations.
• Proficiency in social media and web technologies is an advantage.
• Detail-oriented, self-motivated with analytical mind and a can-do spirit.
• A good team player with interpersonal and organisational skills.

Responsibilities

• Develop internal and external communications materials including press releases, campus stories and speeches.
• Build and maintain relationships with media and stakeholders to enhance publicity.
• Act as primary media contact and coordinate media activities and enquiries.
• Monitor media coverage and assess public perception.
• Manage, update and maintain the University website to enhance image.
• Plan and manage media events and support official University events for publicity.
• Handle general enquiries/complaints and liaise with internal/external parties.

Skills

English proficiency

Chinese proficiency

Putonghua (advantage)

Media sense

Social media proficiency

Web technologies

Detail-oriented

Team player

Organizational skills

Multitasking / time management

Project management under pressure

Education

Recognised degree

Tools

Media monitoring tools

Website / CMS tools

Job description

Founded in 1989, Hong Kong Metropolitan University (HKMU) is a modern, vibrant and dynamic university. We tailor our professional programmes to adapt to market trends and meet industry needs, thus providing our students with quality professional education and clear career paths. Being the first University of Applied Sciences (UAS) in Hong Kong, we pledge to play a pioneering role in enhancing recognition of vocational and professional education and training, and nurturing talents with both applied skills and knowledge.

As a faculty-driven, student-centred university in support of innovative teaching and learning, strategic research, and stakeholder outreach to provide maximum benefit to our communities, we conduct research that advances knowledge and enhances teaching, focusing on strategic areas, including digital humanities and literature, international business, gerontechnology, personalised care, smart city, open and innovative education, and bilingual learning and teaching.

HKMU is becoming an ever more vital link in addressing and helping Hong Kong to solve many difficult challenges — as part of our involvement in, and commitment to, the ‘metropolis’ of Hong Kong. Our plans to expand into the Greater Bay Area (GBA) will also cultivate talent to serve Hong Kong and the wider metropolitan GBA.

For more information about the University, please visit https://www.hkmu.edu.hk.

We are now looking for a suitable person to fill the following position in the Public Affairs Office :
Assistant Public Affairs Manager (PAO) – (260023K)

Job

: Full-time Non-Academic

School/Unit

: Public Affairs Office

Closing Date

: 07/Oct/2026, 3:59:00 PM

++Major Duties and Responsibilities++

The Public Affairs Office (PAO) is seeking a proactive and self-motivated candidate to join our Public Relations (PR) team. Reporting to the Director of Public Affairs or his/her nominee(s). The appointee will be responsible mainly for the following:

• Developing internal and external communications materials, including press releases, campus stories, research stories, student achievement stories, social media posts, speeches, column articles, advertorials and presentations for management team, ensuring content accuracy and aligning with the University’s mission, vision and strategic goals;

• Building and maintaining strong relationships with the media and stakeholders to enhance the University’s publicity;

• Acting as the primary media contact, handling and coordinating media activities and operations, including enquiries, interviews, photo/video shooting, media pitch and media contact list maintenance;

• Media monitoring and tracking media coverage to assess the University’s public perception and identify opportunities for improvement;

• Managing, updating and maintaining the University’s website to enhance the University image;

• Planning and managing media events, and supporting University-level University, and key events organised by schools/departments/other offices to maximize publicity for the University, including media marshaling and logistics coordination;

• Handling general enquiries/complaints and liaising with internal and external parties; and

• Performing any other duties as assigned by the Director of Public Affairs or his/her nominee.

++Candidates++

Candidates should possess the following qualifications, experience and competence:

• A recognised degree with at least 5 years’ relevant post-qualification experience;

• Excellent command of written and spoken English and Chinese (proficiency in Putonghua is an added advantage);

• Strong media sense with understanding of the media landscape and daily operations;

• Proficiency in social media and web technologies is a definite advantage;

• Detail-oriented, self-motivated with analytical mind, a strong sense of responsibility and a can-do spirit;

• A good team player with good interpersonal and organisational skills;

• Well-organised with strong multi-tasking and time management skills;

• Ability to multitask, independently manage projects, and work effectively under pressure to meet tight deadlines; and

• Flexible and willing to work outside office hours when required.

Shortlisted candidates may be invited to attend a written test.

++Terms and Conditions for Appointment++

An attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided.

The personal data collected will be used for the purpose of considering your application for employment. For details, please refer to the “Personal Data (Privacy) Notice for Job Applicant” on the University’s website. If you are not contacted by the University within eight weeks from the closing date of application, you may assume that your application was unsuccessful. The University will continue to review applications until the position(s) is/are filled.