CRM & Loyalty Senior Manager | PerriconeMD

THG; San Francisco (CA); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Hybrid work model

Medical

Dental

Vision

401K matched

PTO

Disability

Employee discounts

Job summary

THG Beauty is seeking a commercially driven CRM & Loyalty Senior Manager to lead customer lifecycle marketing for Perricone MD. You will drive customer retention, repeat purchase and lifetime value through email, SMS, and loyalty initiatives.

As a hands-on operator, you will execute campaigns, analyze performance, and optimize the customer journey to ensure CRM remains a primary driver of global revenue growth.

Qualifications

• 4–6 years of CRM, email or lifecycle marketing in DTC or beauty industry.
• Hands-on with CRM platforms (Listrak preferred) and ESP best practices.
• Ability to translate data into growth strategy and revenue impact.
• Strong segmentation, automation, and customer journey experience.
• Detail-oriented with multi-campaign management in fast pace.
• Proactive communicator in cross-functional teams.

Responsibilities

• Own end-to-end CRM campaigns across email and SMS.
• Manage CRM calendar aligned with launches and brand campaigns.
• Drive revenue via segmentation, targeting, and personalization.
• Oversee loyalty program evolution to boost acquisition and repeat purchases.
• Build automated flows (Welcome, Abandon Cart/Browse, Post-Purchase, re-engagement).
• Analyze performance, report ROI, and optimize journeys.
• Collaborate with E-commerce, Performance Media and Brand teams.

Skills

CRM & Loyalty

Email Marketing

Lifecycle Marketing

Segmentation

Personalization

Analytics

Cross-functional Collaboration

Tools

Listrak

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a CRM & Loyalty Senior Manager at THG Beauty?

At Perricone MD, we believe healthy living is beautiful living. Our ground-breaking formulations utilize patented nutrient antioxidants to repair damage from environmental stress and lifestyle habits. As the leading authority on anti-inflammatory ingredients, we continue to set industry standards through rigorous research and science-led innovation.

We are seeking a commercially driven CRM & Loyalty Manager to lead customer lifecycle marketing for Perricone MD. This role is responsible for driving customer retention, repeat purchase, and lifetime value through email, SMS, and loyalty initiatives. As a hands-on operator, you will execute campaigns, analyze performance, and continuously optimize the customer journey to ensure CRM remains a primary driver of global revenue growth.

This is a high-impact role requiring a data-led mindset and a clear understanding of how personalized communication contributes to brand loyalty. You will be critical in improving customer lifetime value (LTV) and ensuring consistent, high-quality engagement with our consumer base.

As CRM & Loyalty Senior Manager, you’ll:

CRM Strategy & Campaign Execution

• Own the end-to-end planning and execution of CRM campaigns across email and SMS channels.
• Develop and manage a comprehensive CRM calendar aligned with commercial priorities, product launches, and brand campaigns.
• Drive revenue through sophisticated segmentation, targeting, and personalization strategies.
• Ensure flawless execution of all promotional, product, and lifecycle communications to maintain brand integrity.

Lifecycle, Automation & Loyalty

• Build and optimize high-conversion automated flows, including Welcome, Abandoned Cart/Browse, Post-Purchase, and Re-engagement.
• Manage the day-to-day evolution of the loyalty program to drive member acquisition and repeat purchase behavior.
• Continuously expand lifecycle coverage and test journeys to improve customer retention and engagement frequency.
• Partner with cross-functional teams to integrate loyalty initiatives as a key lever for LTV growth.

Performance, Analytics & Operations

• Own CRM performance reporting, tracking key metrics including revenue contribution, open rates, CTR, and conversion.
• Manage CRM platforms (Listrak or equivalent), ensuring best practices for deliverability, list health, and data integrity.
• Develop and execute a robust testing roadmap across subject lines, content, offers, and send strategies.
• Analyze customer behavior and segmentation data to provide actionable insights for continuous strategy improvement.

Cross-Functional Leadership & Communication

• Partner closely with E-commerce, Performance Media, and Brand teams to ensure CRM supports the broader commercial strategy.
• Collaborate with Creative teams to deliver clear, effective, and on-brand assets that resonate with the Perricone MD consumer.
• Maintain clear communication regarding campaign ROI, list growth, and competitive regional consumer trends.

What skills and experience do I need for this role?

• 4–6 years of experience in CRM, email marketing, or lifecycle marketing, preferably within the DTC or beauty industry.
• Hands-on experience with CRM platforms (Listrak preferred) and a strong understanding of ESP best practices.
• Proven ability to translate complex datasets into actionable growth strategies and revenue impact.
• Strong understanding of segmentation, automation, and the digital customer journey.
• Exceptional attention to detail with the ability to manage multiple campaigns and tight timelines simultaneously.
• A proactive communicator who thrives in a cross-functional, fast-paced environment.

What Does Success Look Like

• A clear understanding of how CRM initiatives directly impact the bottom line.
• Driven by data and constant optimization to improve performance.
• Able to balance strategic planning with daily hands-on execution.
• Passionate about science-led skincare and maintaining high-quality communication standards.

What’s in it for me?

• Salary: $100,000 - $115,000
• Hybrid Work Model - San Francisco, 3 days office/2 days home
• Medical, Dental, Vision
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.