Assistant Media Planner – Entertainment Campaigns & Data

Interpublic; United States; On-site; USD 36,000 - 44,000; Full time

Job summary

Omnicom Group’s OMG23 team is seeking an Assistant Media Planner to support Disney Entertainment campaigns across digital and traditional media. You’ll help shape media plans, perform audience research, and keep calendars, trackers, and budgets on track.

Collaborate with creative, activation and analytics teams to turn data into insights and action. The role emphasizes learning how data, creativity, and strategy connect audiences to Disney’s iconic stories.

Qualifications

• Bachelor’s degree or relevant experience.
• Passion for media, marketing or entertainment.
• Comfortable in Excel and PowerPoint; bonus points for research or analytics tools.
• Strong communicator (written and verbal).
• Flexible and adaptable in fast-moving environments.
• Proactive problem-solver with sharp critical thinking.

Responsibilities

• Support the development and execution of media plans across digital and traditional channels.
• Assist in audience research and data gathering to inform smart, insight-driven strategies.
• Maintain planning documents, campaign trackers, and budget reports.
• Collaborate with internal teams on creative, activation and analytics.
• Pull campaign data and help identify key learnings and optimization opportunities.
• Monitor budgets, billing and vendor deliverables to keep everything running smoothly.
• Stay up-to-date on media trends, platform updates, and emerging tools.

Skills

Media planning

Communication

Problem solving

Education

Bachelor’s degree or relevant experience

Tools

Excel

PowerPoint

Keynote

Job description

Omnicom Group’s OMG23 team is seeking an Assistant Media Planner to support Disney Entertainment campaigns across digital and traditional media. You’ll help shape media plans, perform audience research, and keep calendars, trackers, and budgets on track.

Collaborate with creative, activation and analytics teams to turn data into insights and action. The role emphasizes learning how data, creativity, and strategy connect audiences to Disney’s iconic stories.