Integrated Media Strategy Lead – Hybrid, Entertainment Accounts

IPG Health, LLC; Burbank (CA); Hybrid; USD 95,000 - 125,000; Full time

Job summary

OMG23, part of Omnicom Media Group, partners with Disney to plan, buy, and execute cross-channel entertainment campaigns. We are seeking an Integrated Associate Director to lead data-driven, audience-first strategies across digital and offline media.

You'll mentor a talented team, shape client strategies, manage budgets with foresight, and translate insights into action for Disney properties across channels. Hybrid in Burbank, with in-office days required.

Qualifications

• Lead data-driven, audience-first media strategies for digital and offline channels.
• Build strong, trusted relationships with clients and internal partners across activation, social, search, and PM.
• Mentor a collaborative team of media professionals and guide budgets with strategic foresight.

Responsibilities

• Oversee campaign planning, execution, and performance to meet client goals.
• Translate insights and campaign learnings into actionable recommendations for clients and agency teams.
• Guide annual and campaign budgets with precision and strategic foresight.

Skills

Media strategy

Client management

Leadership

Presentation

Education

Bachelor’s degree or relevant experience

Tools

Excel

PowerPoint

Key media tools

Syndicated research

Job description

OMG23, part of Omnicom Media Group, partners with Disney to plan, buy, and execute cross-channel entertainment campaigns. We are seeking an Integrated Associate Director to lead data-driven, audience-first strategies across digital and offline media.

You'll mentor a talented team, shape client strategies, manage budgets with foresight, and translate insights into action for Disney properties across channels. Hybrid in Burbank, with in-office days required.