Assistant Media Planner / Buyer

GLM Strategies; Media (Delaware County); On-site; USD 40,000 - 60,000; Full time

Job summary

GLM Strategies, a media-focused boutique agency in the DC area, seeks an Assistant Media Planner/Buyer to plan and develop advertising media programs, negotiate and purchase all media types, and support client reporting.

The candidate will evaluate media options, analyze audience data, and collaborate with Senior Media Planners to refine strategies. A Bachelor’s degree and up to 2 years in media planning are expected.

Qualifications

• Bachelor’s degree required.
• 0–2 years of Media Planning/Buying experience preferred.
• Strong mathematical abilities are required for budgeting and analysis.

Responsibilities

• Plans and develops advertising/media programs across multiple verticals.
• Evaluates editorial content, ratings, and audience composition to determine effective reach.
• Confers with media vendors to evaluate placements and optimize the client’s budget.
• Gathers statistics and prepares media plans, flowcharts, and directives to guide buying.
• Studies demographic data to identify target audiences and media vehicles.
• Helps establish media goals, objectives, and strategies for campaigns.
• Presents media plans for approval and adjusts as necessary.
• Updates and maintains client reporting.
• Assists in vendor invoicing across multiple clients.
• Maintains all media buys through invoice management and analyzes post-buy results.

Skills

Media experience

Mathematical abilities

Attention to detail

Education

Bachelor’s degree

Job description

Assistant Media Planner/Buyer

GLM Strategies is a media-focused boutique agency located in the DC area looking for an Assistant Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

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ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Plans and develops advertising/media programs across multiple verticals
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
• Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
• Helps to establish media goals, objectives, and strategies for advertising campaigns
• Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary
• Will be responsible for updating and maintaining client reporting
• Assist in vendor invoicing across multiple clients
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results

QUALIFICATIONS:

• Bachelor’s degree required
• 0 – 2 years of Media or Media Planning/Buying experience preferred
• Strong mathematical abilities required in this position

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