Assistant Marketing Manager, Customer Marketing (Paid Social & Display)

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Assistant Marketing Manager to enhance customer engagement through innovative marketing strategies. This role involves collaborating with leadership to implement data-driven campaigns targeting DIY and Pro customers. You will leverage customer insights and work with cross-functional teams to optimize omni-channel journeys. The ideal candidate will thrive in a fast-paced environment, utilizing modern marketing solutions to drive performance and foster strong relationships across departments. If you are passionate about marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in data-driven marketing roles.
• Experience in writing strategic plans and working cross-functionally.

Responsibilities

• Execute campaigns and analyze data to drive sales and margin.
• Support Customer Marketing leadership in refining segment strategy.

Skills

Data-driven marketing

Cross-functional collaboration

Customer insights analysis

Agile marketing

Campaign execution

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Digital

Bachelor's Degree in E-Commerce

Tools

Google Ads

Meta Ads

Epsilon Digital

Job description

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Your Impact

The Assistant Manager of Customer Marketing will work with Customer Marketing leadership to assist in conceiving omni-channel customer activation and engagement strategies through data-driven decisions that power personalized customer experiences for the DIY and Pro customer segments (and respective subsegments) by leveraging customer insights, understanding the competitive landscape, and working within cross-functional teams. The position will report to the Director of Customer Marketing and will serve as a subject matter expert focused on driving personalization/Next Best Actions in our paid and owned channels through data & tech enabled marketing (signals, triggers, recommendation engines, and AI/ML models). The Assistant Marketing Manager will have to know how to best represent the work with key stakeholders. Demonstrated experience working in agile teams across Digital Marketing, Data Analytics, and Omnichannel Customer Journeys is a plus.

What You Will Do

1. Partner with Customer Marketing leadership to execute campaigns or test & learn optimizations within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers. Should also be able to function independently in this capacity.
2. Partner with Customer Marketing leadership analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys.
3. Work with and support the Customer Marketing leadership to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization.
4. Leverage customer data, business insights, brand and business priorities and sales and margin goals to operationalize omni-channel journeys including but not limited to owned channels like Email/Push/App Inbox/SMS/WhatsApp, Lowes.com, and paid channels in partnership with the media activation team, media agency, and paid platforms like Google, Meta, Epsilon Digital, etc.
5. Support Customer Marketing leadership with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives.
6. Apply understanding of modern marketing solutions (e.g., data and tech enabled personalization) and channels during campaign planning.
7. Operate comfortably in a rapid test & learn environment and drive organizational change through action.
8. Be the customer champion and effectively communicate customer segment personalization strategy outside of own functional area to gain alignment.
9. Support understanding of marketing channels including their work, supporting technology, capabilities, and limitations.
10. Establish strong working relationships with cross-functional peers.

Minimum Qualifications

1. Bachelor's Degree in Marketing, Digital, E-Commerce, etc.
2. 3-5 years of data-driven marketing experience
3. 1-2 years of experience writing strategic plans and working cross-functionally
4. 1-2 years of delivering business performance goals through an iterative and rapid test/learn/scale mindset

Preferred Skills/Education

1. 1-2 years of experience leading customer marketing at a retailer

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts, and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.