Assistant Marketing Manager, Customer Marketing (Paid Social & DIsplay)

Lowe's; Mooresville (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking an Assistant Manager of Customer Marketing to develop omni-channel strategies that enhance customer engagement and drive sales. This dynamic role involves collaborating with cross-functional teams, leveraging data insights, and implementing innovative marketing solutions. You'll be at the forefront of crafting personalized customer experiences for both DIY and Pro segments, utilizing advanced technology and analytics. If you're passionate about data-driven marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3-5 years of data-driven marketing experience required.
• Experience in writing strategic plans and working cross-functionally.

Responsibilities

• Analyze data to create actionable plans for customer segments.
• Support measurement of KPIs and enhance marketing effectiveness.

Skills

Data-Driven Marketing

Customer Insights

Agile Methodologies

Omni-Channel Strategies

Campaign Planning

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Digital

Bachelor's Degree in E-Commerce

Tools

Google Marketing Platform

Meta Advertising

Epsilon Digital

Job description

Your Impact

The Assistant Manager of Customer Marketing will work with Customer Marketing leadership to develop omni-channel customer activation and engagement strategies through data-driven decisions that enable personalized customer experiences for DIY and Pro customer segments. This role involves leveraging customer insights, understanding the competitive landscape, and collaborating within cross-functional teams. Reporting to the Director of Customer Marketing, the position serves as a subject matter expert focused on driving personalization and Next Best Actions across paid and owned channels through data and technology-enabled marketing solutions such as signals, triggers, recommendation engines, and AI/ML models. The candidate should effectively communicate work to key stakeholders and have experience working in agile teams across Digital Marketing, Data Analytics, and Omnichannel Customer Journeys.

What You Will Do

• Partner with Customer Marketing leadership to execute campaigns and test & learn optimizations within cross-functional teams focused on DIY or Pro customers, functioning independently as needed.
• Analyze and interpret data to develop clear, actionable plans for the assigned customer segment, aiming to increase sales and margins through omni-channel journeys.
• Support the refinement of segment strategies and plans to increase engagement, including developing briefs and serving as an integrator across marketing and broader organizations.
• Leverage customer data, business insights, brand priorities, and sales/margin goals to operationalize omni-channel journeys across owned channels (Email, Push, App Inbox, SMS, WhatsApp, Lowes.com) and paid channels in partnership with media teams and platforms like Google, Meta, Epsilon Digital, etc.
• Support measurement of KPIs, trend analysis, and continuous improvement initiatives to enhance marketing effectiveness.
• Apply knowledge of modern marketing solutions, including data and tech-enabled personalization, during campaign planning.
• Operate comfortably in a rapid test & learn environment and drive organizational change through action.
• Act as a customer champion and communicate segmentation strategies to gain alignment across teams.
• Establish strong relationships with cross-functional peers.

Minimum Qualifications

• Bachelor's Degree in Marketing, Digital, E-Commerce, or related field.
• 3-5 years of data-driven marketing experience.
• 1-2 years of experience in writing strategic plans and working cross-functionally.
• 1-2 years of experience in delivering business performance goals through iterative testing and learning.

Preferred Skills/Education

• 1-2 years of experience leading customer marketing at a retailer.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a Fortune 50 home improvement retailer serving approximately 16 million customer transactions weekly in the U.S. With over $83 billion in fiscal year 2024 sales, Lowe’s operates more than 1,700 stores and employs about 300,000 associates. Based in Mooresville, NC, Lowe’s is committed to community support through initiatives focused on affordable housing, community space improvements, trade skill development, and disaster relief. Visit Lowes.com for more information.

Lowe’s is an equal opportunity employer, practicing nondiscrimination regardless of race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or other protected categories under law.