Assistant Marketing Manager, Customer Marketing (Paid Social & Display)

Lowes; Mooresville (NC); On-site; USD 60,000 - 95,000; Full time

Job summary

An established industry player is seeking an Assistant Manager of Customer Marketing to enhance customer engagement through data-driven strategies. This role involves collaborating with leadership to optimize omni-channel campaigns, leveraging customer insights to drive sales, and refining marketing strategies. The ideal candidate will thrive in a dynamic environment, possess strong analytical skills, and be adept at communicating with cross-functional teams. Join a company committed to community support and innovation, where your contributions will directly impact customer experiences and business growth.

Qualifications

• 3-5 years of experience in data-driven marketing.
• Experience in writing strategic plans and working cross-functionally.

Responsibilities

• Partner with leadership to execute marketing campaigns.
• Analyze data to drive actionable conclusions and sales.

Skills

Data-Driven Marketing

Customer Insights

Omnichannel Marketing

Agile Methodologies

Strategic Planning

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Digital

Bachelor's Degree in E-Commerce

Tools

Google Analytics

Email Marketing Platforms

CRM Software

Job description

**Your Impact**

The Assistant Manager of Customer Marketing will work with Customer Marketing leadership to assist in conceiving omni-channel customer activation and engagement strategies through data-driven decisions that power personalized customer experiences for the DIY and Pro customer segments (and respective subsegments) by leveraging customer insights, understanding the competitive landscape, and working within cross-functional teams. The position will report to the Director of Customer Marketing and will serve as a subject matter expert focused on driving personalization/Next Best Actions in our paid and owned channels through data & tech enabled marketing (signals, triggers, recommendation engines, and AI/ML models). The Assistant Marketing Manager will have to know how to best represent the work with key stakeholders. Demonstrated experience working in agile teams across Digital Marketing, Data Analytics, and Omnichannel Customer Journeys is a plus.

**What You Will Do**

+ Partner with Customer Marketing leadership to execute campaigns or test & learn optimizations within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers. Should also be able to function independently in this capacity

+ Partner with Customer Marketing leadership analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys

+ Work with and support the Customer Marketing leadership to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization

+ Leverage customer data, business insights, brand and business priorities and sales and margin goals to operationalize omni-channel journeys including but not limited to owned channels like Email/Push/App Inbox/SMS/WhatsApp, Lowes.com, and to paid channels in partnership with the media activation team, media agency, and paid platforms like Google, Meta, Epsilon Digital, ect.

+ Support Customer Marketing leadership with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives

+ Apply understanding of modern marketing solutions (e.g., data and tech enabled personalization) and channels during campaign planning

+ Comfortable operating in constant, rapid test & learn environment and driving organizational change through action

+ Be the customer champion and effectively communicate customer segment personalization strategy outside of own functional area to gain alignment

+ Working understanding of marketing channels including how they work, supporting technology, their capabilities, and their limitations

+ Establishes strong working relationships with cross-functional peers

**Minimum Qualifications**

+ Bachelor's Degree Marketing, Digital, E-Commerce etc.

+ 3-5 years data-driven marketing experience

+ 1-2 years' experience writing strategic plans and working cross-functionally

+ 1-2 years delivering business performance goals through an iterative and rapid test/learn/scale mindset

**Preferred Skills/Education**

+ 1-2 years' experience leading customer marketing at a retailer

**About Lowe’s**

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

_Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law._

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.