Assistant Manager, Trade Marketing & Commercial Planning

Lee Kum Kee USA; California; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and life insurance

401(k) retirement plan through a major

Two weeks of vacation

Ten paid holidays

Birthday day off

Additional company benefits

Job summary

Lee Kum Kee USA is seeking a seasoned Trade Marketing leader to own the integrated annual commercial calendar. You will connect category strategy, trade investments, promotion execution, and sales insights across the U.S. Asian business to deliver measurable results.

In this role you will drive program objectives, lead two Trade Marketing Executives, and partner with Sales, Marketing, Product Development, and Finance to maximize ROI. Strong English and Chinese communication is required.

Qualifications

• Bachelor’s degree required or equivalent.
• 5+ years in FMCG/CPG with Trade Marketing, Customer Marketing, Commercial Planning, Sales Ops, or Trade Spend.
• Experience planning and evaluating trade promotions including budgets and ROI.
• Strong financial analytics and ability to turn data into actionable sales recommendations.
• Advanced Excel and PowerPoint, with excellent communication and stakeholder skills.
• Excellent written and verbal English and Chinese.

Responsibilities

• Own the integrated annual commercial calendar aligning launches, promotions, and campaigns with category strategy.
• Translate category priorities into quarterly action plans by segment and customer.
• Set trade funds targets and guardrails; lead monthly spend and forecast reviews.
• Define program objectives and required outcomes with Sales before approvals.
• Oversee on-time promotion execution including submission, numbering, and GL coding.
• Develop launch plans with Product Development and GTM partners.
• Lead post-promotion reviews and translate learnings into recommendations.
• Lead and coach two Trade Marketing Executives to build team capability.

Skills

Strategic planning

Category strategy

Financial analysis

Stakeholder management

Communication in English & Chinese

Education

Bachelor’s degree in Business/Marketing/Commerce

Tools

Salesforce

Trade Promotion Management

BI tools

Excel/PowerPoint

Job description

Ready to bring fresh energy to your career? At Lee Kum Kee Sauce, we offer a place where creativity and innovation thrive, and where your growth is part of the recipe. In this role, you will shape how our U.S. Asian commercial plans come to life by connecting category strategy, trade investment, promotion execution, and sales insights across the business. You will own the commercial rhythm behind the U.S. Asian business, ensuring trade programs and investments support category priorities and deliver measurable results. By turning promotion performance, customer feedback, and commercial data into practical recommendations, you will help Sales and cross-functional partners make faster, better-informed decisions.

What You’ll Be Doing

• Own the integrated annual commercial calendar, aligning product launches, promotions, customer programs, and seasonal activities with category strategy.
• Turn category priorities into quarterly action plans by segment and customer, with clear ownership, timing, deliverables, and success measures.
• Set trade funding targets and spending guardrails by customer and channel, then lead monthly reviews of spend, redemption, volume, forecasts, and accruals.
• Partner with Sales to define program objectives, execution requirements, and expected returns before programs are approved.
• Drive consistent, on-time promotion execution, including disciplined submission, program numbering, GL coding, and redemption processes.
• Build commercial launch plans with Product Development and Go-to-Market partners so new products are supported by customer programs and the promotion calendar.
• Lead post-promotion reviews of volume lift, ROI, and execution quality, translating findings into clear recommendations for Sales and future plans.
• Lead and coach two Trade Marketing Executives, building the team’s capabilities in analysis, sales partnership, execution, and accountability.

What You’ll Bring

Must-haves

• Bachelor’s degree in Business, Marketing, Commerce, Economics, or a related field.
• 5+ years of experience in an FMCG or CPG organization, with experience in Trade Marketing, Customer Marketing, Commercial Planning, Sales Operations, or Trade Spend Management.
• Hands-on experience planning, tracking, and evaluating trade promotions, including budgets, accruals, and ROI.
• Strong financial and analytical skills, including trade P&L, gross-to-net, promotion analysis, and the ability to turn data into practical sales recommendations.
• Advanced Excel and PowerPoint skills, along with strong project management, communication, and stakeholder management capabilities.
• Excellent written and verbal English and Chinese communication skills.

Good-to-haves

• Experience in Asian food, grocery, foodservice, or multicultural FMCG.
• Experience with Salesforce, trade promotion management, or business intelligence tools.
• Knowledge of retailer, distributor, and foodservice trade programs and promotion mechanics.

The Kee Player in You

Willing to commit to the company’s common goals and consistently demonstrate Lee Kum Kee Sauce’s values and leadership in daily work.

• You bring execution discipline and follow through on details without losing sight of the broader commercial goal.
• You build productive partnerships across Sales, Marketing, Product Development, Go-to-Market, and Finance.

Why You’ll Love It Here

We offer a competitive benefits package, including:

• Medical, dental, and life insurance coverage
• 401(k) retirement plan through Principal
• Two weeks of vacation
• Ten paid holidays
• One annual birthday day off
• Additional company benefits

Who We Are

Lee Kum Kee is the global gateway to Asian culinary culture. Since 1888, we have brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, our range of more than 300 sauces and condiments sparks creativity in kitchens everywhere. Headquartered in Hong Kong, China, and serving over 100 countries and regions, we combine rich heritage, an unwavering commitment to quality, sustainable practices, and a spirit of Constant Entrepreneurship, enabling superior experiences through Asian cuisine for people worldwide.

"Guided by the principles of Si Li Ji Ren, Constant Entrepreneurship and Autopilot Leadership, we strive to be the most trusted enterprise for a healthier and happier world beyond 1,000 years!"

Our Commitment to You

Equal Opportunity: Lee Kum Kee is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where every Kee Player can thrive, regardless of race, gender, age, religion, disability, or background.

Data Privacy: All personal data provided by applicants will be treated in strict confidence and used exclusively for employment purposes. If you do not hear from us within 3 months, please consider your application unsuccessful; your application will be retained for 12 months and considered for other suitable positions during this period.