Assistant Manager, Retail Marketing

Summer Fridays; California; On-site; USD 65,000 - 90,000; Full time

Job summary

Summer Fridays is seeking an Assistant Manager, Retail Marketing in Los Angeles to support and execute the brand's retail marketing strategy across select retail partners. You will assist in calendar management, asset briefs, product page updates, and events coordination, ensuring on-brand execution that drives awareness and sales.

This role collaborates with cross-functional teams and retailers, manages timelines, and helps analyze activations and reviews to optimize performance.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 3+ years of experience in retail marketing.
• Experience with beauty or fashion brands preferred.
• Proven ability to manage multiple campaigns and partners.

Responsibilities

• Organize and update the global retail calendar with new launches and campaigns.
• Assist with creative briefs for digital assets for offsite and onsite campaigns.
• Lead product page assets and copy briefing, coordinating cross-functional feedback.
• Coordinate retailer sampling programs and ensure timely ordering and shipping.
• Liaise with internal and external retail teams for product setup and launches.
• Support retail programs across teams, managing logistics and timelines.
• Coordinate timelines with teams for ongoing product launch programs.
• Handle retailer requests, including shipments, product info, and launch tracking.
• Oversee and report on online customer reviews monthly.
• Assist Retail Marketing with planning of retail-related events.
• Occasionally assist with packing and lifting up to 15 lbs.

Education

Bachelor's degree in marketing or related field

Job description

REPORTS TO: Senior Manager, Retail Marketing

DEPARTMENT: Marketing

As the Assistant Manager, Retail Marketing, you will play a key role in supporting and executing the retail marketing strategy to drive brand awareness and sales across select Summer Fridays retail partners. In this role you will support the retail marketing team in the development and execution of retail marketing initiatives including but not limited to; visual merchandising, onsite & offsite digital campaigns, NPF’s, project management, 360 new launch campaigns, sustaining core awareness, sampling, product page development, online activations, meeting & events preparation, generating reports, shipping, etc.

The role also involves assisting in timeline management, briefing cross-functional & external teams on retail assets, and coordination with retailers and internal teams to ensure all requests are delivered on-time, to spec, and to brand standards.

RESPONSIBILITIES

• Organize and update the 360-marketing calendar and global retail calendar with new launches, brand campaigns, retailer programming, sampling, etc.
• Assist the Senior Manager with creative briefing of all digital media assets for offsite and onsite campaigns
• Execute and own the creative briefing process for all product page needs including assets and copy, ensuring collection of all cross-functional feedback and coordinating required approvals.
• Closely monitor retailer sampling programs and be the liaison with the operations team to ensure everything is ordered, tracked and shipped out by the deadlines
• Serve as liaison between internal and external retail teams. Support with new product set-up, global retail Product Pages content, and ongoing A+ and core launch logistics and strategy
• Serve as liaison across internal cross-functional teams to support all retail marketing programs while managing logistics and timelines for new product launches.
• Coordinate logistics and manage timelines with internal and external teams for on-going product launch programs.
• Handle day-to-day retailer requests which may include comp shipments, product information, and launch date tracking
• Oversee incentivized product review shipments and collect, analyze and report on online customer reviews monthly
• Assist the Retail Marketing team with planning and coordination of all retail-related events
• Occasionally assist with packing, lifting, and moving boxes and event materials up to 15 lbs, with or without reasonable accommodation.

REQUIREMENTS

• Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of relevant experience and training
• 3+ years of experience in retail marketing or a related field
• Background in beauty, fashion or agency preferred
• Passion for skincare, beauty, and marketing
• Strong understanding of the beauty industry and retail landscape – experience working with external retail partners preferred
• Excellent project management skills and ability to manage multiple projects simultaneously
• Strong communication and collaboration skills
• Experience working with cross-functional teams
• Creative problem-solver with a strategic mindset and strong analytical skills
• Collaborative, detail oriented, open-minded and able to thrive in a fast-paced startup environment
• Must be based in Los Angeles

Summer Fridays is an equal opportunity employer committed to fostering a workplace where all team members feel welcomed, valued, and respected. We make all employment decisions based on qualifications, merit, and business needs, and do not discriminate on the basis of any characteristic protected by applicable federal, state, or local law.