Assistant Manager, Brand Marketing

Farmacy Beauty; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) retirement savings with match

PTO: 15 days + 5 sick/personal days

Job summary

Farmacy Beauty in New York City is seeking an Assistant Manager, Brand Marketing to plan and execute brand campaigns, product launches, and retailer programs. You will coordinate cross‑functional teams, develop compelling marketing materials, and track performance under the Director of Brand Management & Marketing.

You will support integrated campaigns, maintain timelines, and drive messaging across channels while partnering with Creative, Product Development, Sales, and Digital to ensure timely

Qualifications

• 3–4 years of relevant marketing experience, ideally in beauty, skincare, or consumer products.
• Experience supporting integrated marketing campaigns, product launches, or retail marketing programs.
• Clear written and verbal communication skills with a collaborative, proactive approach.

Responsibilities

• Support execution of brand marketing plans and initiatives aligned with Farmacy's positioning, priorities, and growth objectives.
• Coordinate brand storytelling and sustainability messaging across relevant channels.
• Assist with product positioning, key messages, claims coordination, educational materials, and launch briefs.
• Coordinate assigned brand and product campaign projects from creative briefing through final asset delivery.
• Track milestones, flag risks early, and help ensure campaigns launch on time and in alignment with approved strategy.
• Support retailer-specific marketing programs, product launches, and promotional calendars with Sales.
• Prepare presentations, recaps, and materials for internal meetings and cross-functional updates.
• Monitor campaign KPIs; compile performance reporting and translate insights into actions.

Job description

ABOUT US

Farmacy is a clean beauty brand super charging farm-fresh ingredients with gentle actives to support healthy skin results today, while preserving skin's vitality for the future.

farmacybeauty.com | @farmacybeauty | sephora.com/farmacy | ulta.com/farmacy

ABOUT THE ROLE

We are seeking an Assistant Manager, Brand Marketing to support the planning and execution of Farmacy's brand and product marketing initiatives. This role will help bring new product launches, brand campaigns, and retailer programs to life by coordinating cross-functional deliverables, developing compelling marketing materials, and tracking performance. Working closely with Creative, Product Development, Sales, and Digital, the Assistant Manager will manage assigned projects from briefing through execution while contributing insights and ideas that strengthen the brand. This role will report to the Director of Brand Management & Marketing.

KEY RESPONSIBILITIES

Brand Marketing

• Support execution of brand marketing plans and initiatives aligned with Farmacy's positioning, priorities, and growth objectives.
• Partner with Creative and copywriting teams to ensure consistent brand voice and messaging across consumer touchpoints.
• Coordinate brand storytelling, key marketing moments, and sustainability messaging across relevant channels.

Product Strategy & Assortment Support

• Support new product development and existing assortment initiatives through consumer, category, and competitive research.
• Assist with product positioning, key messages, claims coordination, educational materials, and launch briefs in partnership with Product Development and Education.
• Identify trends and potential whitespace opportunities; synthesize findings and recommendations for the marketing team.

Campaign Development & Execution

• Coordinate assigned brand and product campaign projects from creative briefing through final asset delivery.
• Develop and manage creative briefs, timelines, feedback rounds, and deliverables in collaboration with Creative, Ecommerce, Sales, and external partners.
• Track milestones, flag risks early, and help ensure campaigns launch on time and in alignment with approved strategy.

Retailer & Promotional Marketing Support

• Support retailer-specific marketing programs, product launches, promotional calendars, and sampling initiatives in partnership with Sales.
• Coordinate marketing materials, assets, and information needed for Sephora, Ulta, international partners, and other relevant channels.
• Maintain launch and promotional trackers and follow up with stakeholders to ensure timely execution.

Marketing Operations, Reporting & Analysis

• Prepare presentations, recaps, and materials for internal meetings and cross-functional updates.
• Track assigned marketing budgets, purchase requests, and spend against approved plans.
• Monitor campaign and launch KPIs; compile performance reporting and identify actionable insights.
• Maintain organized project documentation, calendars, and competitive intelligence to support day-to-day business needs.
• 3-4 years of relevant marketing experience, ideally in beauty, skincare, or consumer products.
• Experience in Beauty industry strongly preferred.
• Experience supporting integrated marketing campaigns, product launches, or retail marketing programs.
• Strong project management, organization, and attention to detail; able to manage multiple deadlines and stakeholders.
• Clear written and verbal communication skills with a collaborative, proactive approach.
• Ability to analyze competitive trends and campaign data and translate findings into useful insights.
• Creative problem-solving skills and comfort operating in a fast-paced, evolving environment.
• Able to commute to the NYC office at least two days per week and as needed.
• Permanently authorized to work in the United States without current or future employer sponsorship
• 15 days PTO + 5 sick/personal days per year
• 16 annual Company holidays
• Health insurance, Dental insurance, Vision insurance
• Life insurance ($25,000 policy, free to employees)
• Commuter benefits (Transit + Parking FSA)
• Health care FSA
• Dependent care FSA
• 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
• 16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents
• $40/month phone stipend
• Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
• Quarterly Gratis Product Stipend
• Monthly Exercise/Gym Reimbursement

Farmacy Beauty is an Equal Opportunity Employer.