Retail Marketing Manager, International

Summer Fridays, LLC; Los Angeles (CA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Summer Fridays, LLC is seeking an International Retail Marketing Manager to shape and drive the global retail marketing strategy across select international partners. You will lead programs from sampling to in-store activations, coordinating with the Paris team and the LA office to ensure brand standards and on-time delivery.

You will manage budgeting, calendars, and cross‑functional collaboration, and work with Brand Marketing on 360 campaigns for new launches.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• 5+ years of experience in retail marketing or related field.
• Experience with international retail partners or distributors preferred.
• Strong project management, cross-functional collaboration, and budget skills.
• Passion for skincare/beauty and knowledge of the beauty retail landscape.

Responsibilities

• Develop and execute global retail marketing strategy across international retailers.
• Coordinate with Paris-based team and LA office to ensure timely delivery.
• Lead programs: sampling, visual merchandising, launches, online activations.
• Manage calendars, budgets, and retailer deliverables to spec and on time.
• Collaborate with Brand Marketing on 360 plans for new launches.
• Track KPI performance and inform future investment decisions.
• Support retailer events and in-market activations as needed.

Skills

Project management

Communication

Collaboration

Budget management

Strategy

Analytics

Startup mindset

Education

Bachelor’s degree in marketing, communications, or related field

Job description

JOB TITLE: Retail Marketing Manager, International

REPORTS TO: Director of Retail Marketing

DEPARTMENT: Marketing

OVERVIEW

As the International Retail Marketing Manager, you will play a key role in developing and executing the global retail marketing strategy to drive brand awareness and sales across select Summer Fridays retail partners. In this role you will oversee the development and execution of global retail marketing programs, including but not limited to visual merchandising, 360 new launch campaigns, core product programs, sampling, in-store, and online activations, etc.

The role involves providing strategic input on all global retail programs, managing timelines, and coordination with cross-functional teams to ensure all deliverables are delivered on-time, to spec, and to brand standards.

RESPONSIBILITIES

• Develop and execute the global retail marketing strategy across select international retailers, ensuring alignment with overall brand objectives, sales targets, and goals.
• Partner closely with Paris-based team, acting as an extension of the team in LA office to coordinate cross-functional support and ensure timely delivery of international retail marketing programs.
• Provide strategic input on all retailer programs, including but not limited to sampling, visual merchandising, new launches, core product programs, on-site optimization, in-store exposures, and digital campaigns etc.
• Manage visual merchandising program and updates for retailers, coordinating with merchants, production, and internal creative teams to ensure deliverables are delivered on time, to spec.
• Partner with sales and our Travel Retail distribution partner to develop and execute channel-specific marketing plans, coordinating launch calendars, visual merchandising, sampling, digital assets and promotional activations across Travel Retail locations.
• Manage global sampling programs and budget, working with Ops, Packaging, and Sales to ensure samples are available on time with necessary regulatory and retail requirements.
• Maintain the retail marketing calendar with all new launches, core programs, sampling, store openings, animations/exposures, co-op kits, etc.
• Oversee executional retail deliverables, including but not limited to NPFs, PDPs, brand pages, pitch forms, review seeding, meeting notes, retailer decks, scheduling, etc.
• Collaborate with Brand Marketing to develop 360 marketing plans for all new launches.
• Develop global guidebooks for international retailers to use as best practices for activating within stores in the region.
• Track and evaluate retail marketing performance including sales results and relevant program KPIs to recommend improvements and inform future investment.
• Support retailer events and in-market activations both conceptually and on-site as required.
• Ensure all brand content is optimized for each retailer, delivered on time and to each retailer’s specifications.
• Collaborate with Brand Marketing, Product Marketing and Sales in concepting new ideas to support overall retail marketing goals, brand storytelling and key focus products.
• Other responsibilities as assigned.

QUALIFICATIONS

• Bachelor’s degree in marketing, communication, or a related field
• 5+ years of experience in retail marketing or a related field
• Background in beauty, fashion or agency preferred
• Passion for skincare, beauty, and marketing
• Strong understanding of the beauty industry and retail landscape – experience working with international retail partners or distributor experience preferred
• Excellent project management skills and ability to manage multiple projects simultaneously
• Strong communication and collaboration skills
• Experience managing budgets and working with cross-functional teams
• Creative problem-solver with a strategic mindset and strong analytical skills
• Collaborative, open-minded and able to thrive in a fast-paced startup environment