Assistant General Manager: Lead Sales & Member Experience

Crunch Fitness - CR Holdings; Lake Sarasota (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive Salary + bonus potential

Medical, Dental, Vision

401K and PTO

Free Crunch membership

Discounted personal training

Career advancement opportunities

Hands-on leadership development

Job summary

Crunch Fitness - CR Holdings in Florida seeks an Assistant General Manager to support the General Manager in driving club performance, with a strong focus on sales, member experience, and team development.

You’ll lead by example on the floor, coach front desk and sales teams, ensure smooth operations, and participate in leadership development to prepare for a future General Manager role within our fast-growing fitness brand.

Qualifications

• Experience in a sales or leadership role, preferably in fitness or a fast-paced service industry.
• Strong sales drive and ability to hit individual and team targets.
• Natural leader who thrives in a team setting and leads by example.
• Exceptional communication, organization, and problem-solving skills.
• High level of professionalism, integrity, and reliability.
• Passion for health, fitness, and personal development.

Responsibilities

• Sales Leadership: Assist in driving membership and personal training sales through daily goal setting, lead management, and closing techniques.
• Team Coaching & Accountability: Help train, motivate, and manage the front desk and sales teams to deliver high performance.
• Operations Support: Ensure smooth day-to-day club operations including cleanliness, equipment upkeep, and staff coverage.
• Member Experience: Lead by example in delivering exceptional service and handling member inquiries or escalations with urgency.
• KPI Tracking & Action: Monitor performance metrics and contribute to improvement strategies aligned with club goals.
• Culture Builder: Foster a high-energy, team-oriented environment that reflects Crunch’s ‘No Judgments’ philosophy.
• Growth Development: Actively participate in leadership development to prepare for a future General Manager role.

Skills

Sales leadership

Team leadership

Customer service

Communication

Job description

Crunch Fitness - CR Holdings in Florida seeks an Assistant General Manager to support the General Manager in driving club performance, with a strong focus on sales, member experience, and team development.

You’ll lead by example on the floor, coach front desk and sales teams, ensure smooth operations, and participate in leadership development to prepare for a future General Manager role within our fast-growing fitness brand.