Assistant General Manager

Diamond Baseball Holdings Llc; Fayetteville (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

The Fayetteville Woodpeckers, affiliated with the Houston Astros, are seeking an Assistant General Manager to lead commercial functions at Segra Stadium in Fayetteville, NC.

You will manage corporate partnerships and ticketing, develop strategic sales plans, and drive revenue growth in collaboration with the General Manager and DBH executive team. This role requires strong leadership, budget savvy, and the ability to work nights and weekends during games.

Qualifications

• Proven track record in sponsorship & ticket sales.
• Experience in creating and implementing strategic sales plans.
• Ability to lead and develop a high-performing sales team.
• Working knowledge of CRM systems, preferably Microsoft Dynamics CRM.

Responsibilities

• Manage corporate partnerships and ticketing departments.
• Develop and review strategic business plans and sales targets.
• Coordinate with marketing and digital assets to drive sales.
• Assist in annual budget creation and revenue growth across departments.
• Deliver on revenue goals through integrated partnership packages.
• Build and maintain relations with key stakeholders and season ticket members.
• Oversee sales reporting for DBH and the Woodpeckers.
• Foster a collaborative team culture aligned with DBH values.
• Support staff recruitment, training, and promotions.

Skills

Sponsorship & ticket sales

Strategic planning

Team leadership

CRM familiarity

Tools

Microsoft Dynamics CRM

Job description

About the Fayetteville Woodpeckers:The Fayetteville Woodpeckers, Single-A affiliate of the Houston Astros, play at Segra Stadium and are committed to delivering exceptional fan experiences and supporting player development. With a strong connection to the community and a focus on creating memorable game-day experiences, the Woodpeckers continue to grow their presence in the region. As part of Diamond Baseball Holdings (DBH), the Woodpeckers are supported by a network of clubs focused on innovation, collaboration, and long-term success. DBH provides employees with opportunities for professional growth, development, and career advancement within a supportive and team-oriented environment.About Diamond Baseball Holdings:Diamond Baseball Holdings (DBH) is a one-of-a-kind sports and entertainment company that owns and operates an unmatched roster of Minor League Baseball clubs and premier venues in North America. We bring together baseball, must-see special events and community-driven experiences to create unforgettable moments for millions of fans each year. Across our stadiums and clubs, we're redefining what an amazing night out can be, from memorable outings built around America's pastime to immersive exhibition-style sporting events, innovative promotions, legendary concerts, cultural festivals, family entertainment and other unique experiences that bring people together.With nearly 50 clubs and venues across the United States and Canada, DBH is home to some of the most beloved brands in MiLB, offering unique opportunities to build a career in sports, entertainment, hospitality and live events. Through our partnership with Major League Baseball, we help shape sponsorship, licensing and commercial opportunities that extend across all 120 MiLB markets, giving our teams the chance to make an impact on both a national and local level.Whether you're joining one of our clubs or our back-office team, you'll be part of an organization that values creativity, collaboration and a shared commitment to delivering exceptional fan experiences while making a meaningful impact in the communities we serve.Position Overview:The Fayetteville Woodpeckers are seeking a responsible, highly motivated, and creative individual to assist in managing all aspects of the day-to-day operations of the Woodpeckers commercial functions. The Assistant General Manager will be a fundamental member of the Club’s leadership team, working strategically with the General Manager to hit aggressive revenue goals on a yearly basis. This role will be responsible for creating and implementing short-term and long-term strategies for ongoing success, while providing support and guidance to current staff. This position reports directly to the General Manager.Essential Duties & Responsibilities:Manage and develop corporate partnership & ticketing departments; communicate effectively across all departments to efficiently incentivize sales reps and set strategic sales goals to hit team revenue budgets.Develop, implement, and review strategic business plans, including sales/financial performance and new inventory development.Ensure the team effectively leverages internal support such as integrated marketing and digital assets to drive sales.Assist in annual budget creation and implementation by developing annual sales plans and operating budgets to achieve revenue and profitability growth targets in all departments.Strong corporate and ticketing sales background including knowledge of Tickets.com, CRM management, commission and sales structures, and motivational leadershipDeliver on individual and team revenue goals through the selling of integrated partnership packages to meet client’s objectives.Develop and maintain strong, lasting relations with key stakeholders, corporate partners & season ticket members.Oversee all sales efforts and reporting for MLB and Diamond Baseball Holdings (DBH).Foster a collaborative working relationship with the DBH executive staff to improve sales strategies, processes, and procedures.Develop a positive team culture aligned with the overall team/corporate vision, mission, and core values.Assist in managing departmental expenses according to the team’s annual budget.Support partners and fans in the stadium at games and other events.Help recruit, manage, and train all support staff.Develop and implement business building promotions.Other duties assigned by team General Manager or DBH.Minimum Qualifications:Previous management or supervisory experience with a sports organization and a demonstrated track record of performance in areas including sponsorship & ticket sales.Evidence of planning acumen and of being a strategic thinker with the ability to develop and implement processes and plans.Proven record of proactive planning and big picture reasoningAbility to delegate tasks and hold staff accountable staff to desired goalsWell-developed influencing, persuasion, and negotiation skills.Working knowledge of Microsoft Dynamics/CRM a plus.Exhibits a collaborative management approach.Communicates clearly and effectively, possesses advanced collaboration, relationship building and people skills.Loyalty to the brand, fellow co-workers, and the overall organization.General understanding of the Fayetteville, North Carolina market and surrounding areas.Willing to work non-traditional hours (nights, weekends, holidays).Ability to manage several complex projects simultaneously while working under pressure to meet deadlines.Excellent organizational and project management abilities.Ability to prioritize workload and solve problems quickly.Expects highest quality performance from self and others.