Assistant General Manager

Club Pilates; Brea (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Club Pilates is seeking an Assistant General Manager to drive daily membership sales, lead generation, and a high-performance sales culture while delivering a world-class member experience. You will lead from the front by hitting personal sales goals, mentoring a results-driven team, and fostering a strong in-studio community.

The role emphasizes sales metrics, motivation, and movement, with onsite, full-time responsibilities including evenings and weekends.

Qualifications

• 2+ years of sales leadership experience, ideally in fitness, hospitality, or service-based industries.
• Proven success in hitting personal sales goals.
• High-energy leadership style with the ability to inspire and train team members.
• Strong interpersonal and written communication skills.
• Proficient in CRM systems and sales reporting tools.
• Highly organized and detail-oriented with a passion for problem-solving.
• Passionate about fitness.

Responsibilities

• Drive daily membership sales and lead generation to meet or exceed targets.
• Lead and mentor a high-performing sales and front desk team; manage scheduling and coverage.
• Collaborate with GM to forecast revenue and optimize all studio revenue streams.
• Build rapport with members to support retention and deliver a world-class member experience.
• Ensure studio operations, cleanliness, and brand standards are maintained.

Skills

Sales leadership

Sales goals

CRM systems

Sales reporting

Interpersonal communication

Organized/detail-oriented

Problem-solving

Passion for fitness

Education

No advanced degree required

Job description

As an Assistant General Manager, your #1 priority is driving daily membership sales, contacting leads, and creating a high-performance sales culture—all while delivering a world-class member experience. You’ll lead from the front by hitting personal sales goals, developing a strong in-studio community, and mentoring a results-driven team. This is a sales-first position ideal for someone who thrives on metrics, motivation, and movement.

Key Responsibilities

Sales & Lead Generation (Top Priority)

• Consistently meet and exceed personal sales goals
• Drive weekly lead generation through:
  • Local business outreach
  • Grassroots events and pop-ups
  • Referral programs
  • Community engagement partnerships
• Execute the LASER sales process to convert leads to long-term members
• Collaborate with General Manager to forecast and execute against weekly/monthly revenue targets

Strategic Planning & Performance Management

• Participate in weekly strategy meetings and monthly sales reviews
• Leverage reports to identify performance gaps and implement solutions
• Optimize all studio revenue streams: memberships, class packages, and retail

Retention & Member Experience

• Build rapport with every member to support satisfaction and retention
• Address and resolve member concerns with urgency and care
• Implement proactive strategies like check-ins for low-usage members, milestone rewards, and VIP member touchpoints
• Monitor daily retention reports and manage follow-up tasks

Team Leadership & Culture

• Aid GM in recruiting, onboarding, and developing an exceptional sales and front desk team
• Participate in regular sales training, coaching, and role-play sessions
• Motivate the team to exceed targets with a clear path to commissions and incentives
• Uphold Club Pilates's brand values through consistent team accountability and culture building

Studio Operations

• Day-to-day operations, cleanliness, and presentation of the studio
• Aid GM in managing staff schedules and class coverage to ensure optimal studio flowEnforce compliance with local, state, and federal labor laws and Rumble policies
• Be onsite full-time, including evenings and weekends as required

Qualifications

• 2+ years of sales leadership experience, ideally in fitness, hospitality, or service-based industries
• Proven success in hitting personal sales goals
• High-energy leadership style with the ability to inspire and train team members
• Strong interpersonal and written communication skills
• Proficient in CRM systems and sales reporting tools
• Highly organized and detail-oriented with a passion for problem-solving
• Passionate about fitness