Assistant Director of Athletic Development

Towson University; Baltimore (MD); On-site; USD 60,000 - 90,000; Full time

Job summary

Towson University is seeking a dynamic Communications and Development professional to grow the Annual Fund for athletic initiatives. You will collaborate with the Athletic Development and Annual Giving teams to plan communications, design materials, and drive donor engagement across athletics.

You will work with data to segment audiences, create compelling content, and oversee intern programs supporting donor stewardship and campus events at TU.

Qualifications

• Bachelor's Degree with one year of experience in strategic marketing and/or communications.
• Experience in writing and design, preferably for fund raising/development purposes.
• Prior experience in using data to drive marketing planning and decision-making.
• Experience managing and creating content for social media.
• Excellent written and oral communications skills to create copy and content for all messaging.
• Ability to set priorities, handle multiple assignments and deadlines, and display good judgement while operating in a flexible and professional manner.
• Customer-service orientation.
• Strong interpersonal skills; ability to work collaboratively.
• Strong capabilities in website design, branding, and content management.
• Exceptional computer skills with the Adobe Creative Suite.
• Initiative and independent thinking, planning and decision-making.
• Ability to attend and interact with donors and prospective donors at Tiger Athletic Fund events and athletic competitions.
• Exceptional understanding of the values of a public higher education institution and collegiate athletics, and the ability to articulate these values to internal and external constituents.
• Prior experience working in higher education and/or an intercollegiate athletic environment preferred.

Responsibilities

• Create and execute a communication and solicitation plan to grow Towson’s Annual Fund by increasing total contributions and donors in support of athletic initiatives on campus.
• Work in partnership with other members of the Athletic Development team, and the Development Annual Giving team, to build a communication and solicitation calendar of activities to motivate, engage and secure financial gifts in support of athletic causes.
• Partner with necessary teams to identify data needs to segment communications tools.
• Develop and design materials to appeal to key segments of the athletic audience through adherence to TU brand standards. Materials will increase the visibility of TU athletics across the region and will utilize significant skills in generating content, messaging, and visual design.
• Utilize data to refine strategies to improve response and donor rates.
• Develop marketing and communications materials to improve engagement of leadership and major gifts in support of Athletics.
• Conduct activities and events to attract and retain constituents and donors including hospitality and other benefits.
• Partner with other revenue-generating teams within Athletics to ensure strategies across teams complement each other and are coordinated to benefit external constituents and TU.
• Oversee and supervise the Tiger Athletic Fund Graduate Intern and student-intern programs. Each role will be filled to manage all donor stewardship activities including thank you mailings to donors, fulfilling membership benefits, and keeping inventory of Tiger Athletic Fund donor gifts. The interns will work in collaboration with the Annual Fund to plan all athletics engagement and fundraising events for TAF and all head coaches, in addition to TAF hospitality for Football and Men's Basketball home games.

Skills

Fundraising writing

Data-driven marketing

Social media content

Copywriting

Interpersonal skills

Adobe Creative Suite

Initiative & planning

Donor engagement

Education

Bachelor's degree

Tools

Adobe Creative Suite

Job description

Responsibilities and Duties

• Create and execute a communication and solicitation plan to grow Towson’s Annual Fund by increasing total contributions and donors in support of athletic initiatives on campus.
• Work in partnership with other members of the Athletic Development team, and the Development Annual Giving team, to build a communication and solicitation calendar of activities to motivate, engage and secure financial gifts in support of athletic causes.
• Partner with necessary teams to identify data needs to segment communications tools.
• Develop and design materials to appeal to key segments of the athletic audience through adherence to TU brand standards. Materials will increase the visibility of TU athletics across the region and will utilize significant skills in generating content, messaging, and visual design.
• Utilize data to refine strategies to improve response and donor rates.
• Develop marketing and communications materials to improve engagement of leadership and major gifts in support of Athletics.
• Conduct activities and events to attract and retain constituents and donors including hospitality and other benefits.
• Partner with other revenue-generating teams within Athletics to ensure strategies across teams complement each other and are coordinated to benefit external constituents and TU.
• Oversee and supervise the Tiger Athletic Fund Graduate Intern and student-intern programs. Each role will be filled to manage all donor stewardship activities including thank you mailings to donors, fulfilling membership benefits, and keeping inventory of Tiger Athletic Fund donor gifts. The interns will work in collaboration with the Annual Fund to plan all athletics engagement and fundraising events for TAF and all head coaches, in addition to TAF hospitality for Football and Men's Basketball home games.

Qualifications and Skills

• Bachelor's Degree with one year of experience in strategic marketing and/or communications.
• Experience in writing and design, preferably for fund raising/development purposes.
• Prior experience in using data to drive marketing planning and decision-making.
• Experience managing and creating content for social media.
• Excellent written and oral communications skills to create copy and content for all messaging.
• Ability to set priorities, handle multiple assignments and deadlines, and display good judgement while operating in a flexible and professional manner.
• Customer-service orientation.
• Strong interpersonal skills; ability to work collaboratively.
• Strong capabilities in website design, branding, and content management.
• Exceptional computer skills with the Adobe Creative Suite.
• Initiative and independent thinking, planning and decision-making.
• Ability to attend and interact with donors and prospective donors at Tiger Athletic Fund events and athletic competitions.
• Exceptional understanding of the values of a public higher education institution and collegiate athletics, and the ability to articulate these values to internal and external constituents.
• Prior experience working in higher education and/or an intercollegiate athletic environment preferred.

Organization: University Advancement Division

Job Posting: Jul 17, 2026