Assistant Director of Admissions

Meredith College I-O Psychology Master of Arts Program; Raleigh (NC); On-site; USD 42,000 - 62,000; Full time

Job summary

Meredith College in North Carolina seeks an Admissions Recruiter to lead recruitment across designated territories, engaging prospective students from inquiry through enrollment. You will develop and implement territory plans, travel to events, and build relationships with counselors and partners to meet enrollment goals.

You will provide personalized outreach, counsel families on the admissions process, financial aid, and campus resources, and collaborate with the Enrollment Management team to

Qualifications

• Bachelor's degree required.
• Minimum of three years of professional experience in college admissions, recruitment, or enrollment management.
• Experience managing an assigned recruitment territory or portfolio.
• CRM experience; Slate preferred.
• Valid NC driver's license and clean driving history.

Responsibilities

• Develop and execute recruitment plans to achieve inquiry, application, admission, deposit, and enrollment goals.
• Plan and travel for recruitment events; evaluate effectiveness of travel, school visits, fairs, and related activities.
• Build strong relationships with high school counselors, educational partners, alumnae, and other contacts.
• Provide individualized outreach and counsel students and families throughout the enrollment process.
• Counsel on admissions, financial aid, academics, campus life, housing, and outcomes influencing the college decision.
• Conduct information sessions, interviews, and other recruitment activities on/off campus with exceptional customer service.
• Develop and execute targeted yield strategies for admitted students within assigned territories.
• Monitor engagement, deposits, and enrollment progress; intervene as needed.
• Collaborate with Financial Assistance and other campus offices for specialized student support.
• Maintain accurate and timely student records and documentation.

Skills

Recruitment planning

Territory management

Admission counseling

Yield strategy

Data-driven decisions

Public speaking

CRM experience

Slate

Education

Bachelor's degree

Tools

Slate

CRM system

Google Workspace

Microsoft 365

Job description

Essential Duties And Responsibilities

Recruitment & Territory Management

• Develop, implement, and evaluate a territory recruitment plan designed to achieve inquiry, application, admission, deposit, and enrollment goals.


• Use historical performance, funnel data, student engagement, and market information to identify opportunities and adjust strategies throughout the cycle.


• Plan and complete recruitment travel and evaluate the effectiveness of travel, school visits, fairs, and related activities.


• Build and maintain strong relationships with high school counselors, educational partners, alumnae, and other contacts that support assigned markets.

Prospective Student & Family Engagement

• Build authentic, individualized relationships with prospective students and families from inquiry through enrollment.


• Provide timely, strategic, and highly personalized outreach based on student interests, concerns, engagement history, and stage in the enrollment process.


• Counsel students and families regarding the admission process, financial aid, academic programs, campus life, housing, career outcomes, and other factors influencing the college decision.


• Recognize students or families who require additional intervention and develop appropriate strategies to address questions, concerns, or barriers to enrollment.


• Manage complex or sensitive student and family situations with sound judgment and appropriate consultation with the Director when needed.


• Conduct interviews, information sessions, presentations, and other recruitment activities on and off campus while providing exceptional customer service.

Yield & Enrollment Strategy

• Develop and execute targeted yield strategies for admitted students within assigned territories.


• Monitor admitted-student engagement, deposit activity, and enrollment progress and identify students requiring additional outreach or intervention.


• Support deposited students through enrollment and help address barriers that could contribute to summer melt.


• Collaborate with Financial Assistance and other campus offices when specialized support is needed for a student or family.

Data-Informed Recruitment

• Analyze territory performance, funnel movement, application sources, student engagement, yield, and enrollment outcomes.


• Use Slate and other systems to identify priority populations, manage recruitment activity, document meaningful interactions, and guide follow-up.


• Assess recruitment strategy effectiveness, recommend adjustments, and contribute informed observations during enrollment strategy discussions.


• Maintain accurate and timely student records and documentation.

Admissions Expertise & Professional Contribution

• Maintain advanced knowledge of Meredith College programs, policies, student experiences, financial aid information, resources, and opportunities.


• Demonstrate a strong understanding of the college search and enrollment process and communicate complex information clearly to students and families.


• Represent Admissions professionally and collaborate effectively with Enrollment Management colleagues and campus partners.


• Participate actively in team strategy discussions, training, professional development, assigned projects, and committees.


• Perform other duties as assigned.

Performance Expectations

• Meet established territory goals for prospects, applications, admits, deposits, and enrolled students.


• Demonstrate consistent, personalized, and strategic engagement with prospective students and families.


• Use enrollment data and student engagement information to prioritize work and adjust recruitment strategies.


• Demonstrate sound judgment, accountability, and professionalism in resolving student situations with limited supervision.


• Maintain accurate and timely records of meaningful recruitment activity.

Skills Needed

• Demonstrated proficiency in student recruitment, territory management, admission counseling, and yield strategy.


• Strong understanding of the undergraduate enrollment funnel and ability to use data to guide recruitment priorities and decisions.


• Ability to independently develop and adjust territory recruitment strategies based on goals, market conditions, and student behavior.


• Excellent interpersonal, counseling, written, verbal, and public-speaking skills.


• Strong judgment, initiative, and problem-solving ability, particularly in complex student and family situations.


• Ability to clearly explain admission policies, financial aid information, academic offerings, and College resources.


• Strong organizational and time-management skills with the ability to work independently and contribute effectively to a collaborative team.


• Proficiency with CRM technology; experience with Slate is preferred. Proficiency with Google Workspace and/or Microsoft 365.


• Strong attention to detail and ability to adapt to changing priorities in a fast-paced enrollment environment.

Key Interfaces

• Prospective students, parents, and families.


• High school teachers, counselors, and other educational partners.


• Director of Traditional Admissions and traditional admissions recruitment staff.


• Enrollment Management colleagues, faculty, staff, current students, alumnae, and other Meredith campus partners.

Education & Experience

• Bachelor's degree required.


• Minimum of three years of progressively responsible professional experience in college admissions, recruitment, enrollment management, or closely related work required.


• Demonstrated successful experience managing an assigned recruitment territory or comparable student recruitment portfolio.


• Experience using a CRM to manage prospective-student recruitment and enrollment activity preferred.


• Valid NC driver's license and clear driving history required.

Working Conditions & Physical Demands

• General office setting with moderate noise level.


• Frequent recruitment travel required.


• Evening and weekend work required.


• Overnight travel may be required during peak recruitment seasons.


• Ability to stand for extended periods during recruitment events, college fairs, and campus programs.


• Ability to lift and transport recruitment materials as needed.

Required Documents

• Cover Letter


• Resume